Antonio Torres Macías

I offer extensive experience in leading global communications, developing and executing effective strategies for diverse campaigns. I guarantee impactful results through close collaboration with diverse teams, efficient management of multiple communication channels, and the use of inspiring storytelling to engage audiences and drive action.

Key Offerings

• Market Presence: Elevate your brand’s market impact through strategic communication initiatives.
• Engagement Boosting: Maximize interactions on all social platforms by crafting compelling and inclusive content.
• Budget Optimization: Ensure every dollar spent maximizes value through efficient project management and resource allocation.
• Content Management: Streamline content creation, publication, and management processes to ensure consistent and high-quality output across all digital channels, including SharePoint.
• Impact Assessment: Evaluate and enhance the effectiveness of your communications using performance metrics and data analysis.
• Employee Engagement: Strengthen internal connections and satisfaction through targeted I&D initiatives and programs.
• Compelling Storytelling: Develop and implement creative communications that inspire and engage employees at all levels, both internally and externally.
• Creative Content Development: Create engaging materials, from emails to training content, that drive traffic and engagement on internal platforms.

Approach

I leverage strategic planning, multi-format content creation, and rigorous analytics to deliver measurable results and ensure continuous improvement.

Results

Expect increased visibility, higher engagement, optimized spending, trend adaptation, and robust internal communication. Through effective content management, anticipate streamlined content workflows, consistent and high-quality output across all digital channels, and enhanced user experience. My approach ensures that your content strategy is aligned with company initiatives and delivers measurable improvements in brand presence and audience engagement.

Why Choose Me?

Transparent Communication: You’re kept in the loop throughout the process.

Tailored Strategies: Custom solutions uniquely designed for your needs.

Proven Expertise: Broad experience across various industries and deep knowledge of current trends.

Collaborative Spirit: I thrive in multidisciplinary team environments, driving creative and innovative outcomes.

Ready to elevate your communication and Content Management strategies? Let’s connect!

TE CONNECTIVITY

Global HR Content Management Manager JUL 2018 - DEC 2023 Remote position

Reporting to the "HR Technology & Integration" Department. With 3 direct reports. Responsible for global HR content in 63 countries and 11 languages.

Main achievements, projects and implementations:

• Reduced by 13% the creation of support tickets by employees requesting information, which represented a significant saving of time for service agents and resources for the organization, through the migration of all content from Sharepoint to Zendesk in just 2 months.
• Increased the satisfaction of +70,000 employees globally by 46% in the first year, through the implementation of a comprehensive multilingual content management strategy consisting of an intuitive web portal and the establishment of content review, training materials and update processes.
• In the absence of a content management governance process, I proposed and implemented a global framework to align content strategy with HR initiatives. This strategic initiative ensured consistency, effectiveness and relevance of messages to end users, significantly strengthening internal communication.
• I maintained a 100% user satisfaction rate over 5 years, efficiently managing an average of 500 content support tickets annually and contributing significantly to the success of the internal communication strategy.

National Institute of Genomic Medicine (INMEGEN)

Internal and External Communications Coordinator MAR 2010 - JUL 2018 Mexico City

Reporting to the Teaching and Dissemination Subdirection. With 2 direct reports. Responsible for all Internal and External Communication of the Institute, developing communications products, including blog and social media posts, articles, presentations, and other written materials.

Main achievements, projects and implementations:

• Generated a 34% increase in interactions and 47% increase in Facebook followers through organic social media campaigns, positively impacting the Institute's image and reputation in the digital environment.
• I increased the traffic of the institutional website by 56% through an intuitive design, the generation of an SEO strategy, and the publication of science communication content that leveraged storytelling techniques to engage a wider audience, obtaining for 5 consecutive years the maximum rating of 100 by the Internet System of the Presidency of the Republic.
• I increased the Institute's visibility in the media by 92% through effective communication strategies, the building of solid relationships with the media, and the development of compelling science communication narratives (press releases), which generated broad media coverage, positioning it as a leader in the field.
• I increased the use of the Intranet by 87% by modernizing the website, turning it into a dynamic and attractive portal.
• I achieved 73% in the opening rate of the internal newsletter, restructuring it and turning it into an informative and relevant element.
• I trained more than 40 researchers as institutional spokespersons, strengthening their communication skills and optimizing the internal and external communication of the organization.
• I produced 10 episodes of the first animated TV series on genomic medicine in Latin America "El Show del Dr. Gecko", connecting with a wide audience of all ages by employing storytelling techniques to bring complex scientific concepts to the public in an entertaining and accessible way, and winning multiple awards.

Tecnológico de Monterrey

Digital Communications Coordinator and Web editor MAY 2006 - FEB 2010 Mexico City

Reporting to the Directorate of Communication and Marketing of the Rector's Office. With 1 direct report. Responsible for Internal and External Communications.

Televisa

Manager of Children's Projects "Televisa Niños" JAN 2001 - DEC 2006 Mexico City

Reporting to the Direction of Children's Programming "Televisa Niños". Responsible for the generation and coordination of children's projects in TV and Radio.

Master's Degree in Information Technology Management

Tecnológico de Monterrey, México JAN 2010 - DEC 2012

Bachelor's Degree in Communication Sciences

Tecnológico de Monterrey, México JAN 1997 - DEC 2001