Mario Caballero

More than 15 years of experience as Marketing and Advertising professional; successfully performed in industries such as Direct Selling, Consumer Goods, Business Consulting, Advertising and with exposure in sales.

Creating, right from the scratch and with leadership, powerful Marketing Communication areas, in order to make them key areas, achieving results in cross-functional performance with areas such as Sales & Mkt., Operations/Logistics and Customer Service.

Creating effective Communication strategies to support sales goals.

I’ve collaborated in transnational companies, creating Marketing Communications strategies that bring measurable results, supporting sales goals and market growth.

• 360º INTEGRATED COMMUNICATION EFFORTS
• CRM/DIRECT MARKETING
• MAILING,
• PPRR
• CROSS SELLING
• BTL, SHOPPER MARKETING, VISUAL MERCHANDISIN
• CORPORATE COMMUNICATIONS
• EVENTS ORGANIZATION
• B2B & B2C, OMNICHANNEL
• OMNICHANNEL, SOCIAL MEDIA, DIGITAL, SEO, SEM

• General Marketing Manager and Project Director.

Smart WW Joy & Sense (New Network Marketing Company) March 2021 / September 2021

Creation, development and start of operations of a new multilevel company, through the implementation of a PMO (Project Management Office), considering members and functional areas such as Sales, Marketing,

Operations/Logistics, IT, HR and Customer Service among others.

• A global project budget of 25 million pesos was established and in the planning and execution stages, savings of 7 million pesos were achieved in negotiations with production and D+I suppliers, reducing the global investmenT cost to 18 million pesos
• Direct, structure and implement JOY & SENSE as a productive investment project, designing the business model as well as defining the overall project budget and organizational structure. Develop the service level agreement,

create and manage the internal processes, D&I of the product portfolio and project management.

Sr. Regional Marketing Director LATAM & US Latin Market.

Kyäni Sun (Direct Selling Industry). August 2017 / February 2020.

• Opening of Dominican Republic and Peruvian markets, having great results

(26% total growth for Latin America, achieved in 9 consecutive quarters).

• Management of Marketing, Communications, Events, HR, Sales and Client services areas, throug a cross-functional performance, thaks to a well planned integration process (a +30 people team).
• Thanks to this strategy and a synergic effort, Dominican Republic & Perivian markets, became into 2nd and 3rd most important markets for LATAM region (in only 10 months).
• Sr. Marketing Manager.

Shaklee Corporation (Direct Selling Industry). July 2016 / June 2017

• Establishment of the new Marketing area for MX, considering the creation of the SLA (Service level agreement)

Integration processes, digital transformation, cross-functional processes and functional members definition.

• Organizational communication as an integration tool.
• Creation of the annual marketing plan, digital and social media strategy. Thanks to this, it was possible to increase turnover by 5% from the 1st Q to the 2nd Q.
• Sr. Marketing Communications Manager MX & Caribbean.

FranklinCovey México (Consulting Industry). October 2014 to June 2016

Responsible of Regional Marketing Strategy and Communication Plan, Regional Product localizing for Panama, Dominica Republic, Costa Rica, Chile, Guatemala, Honduras, Uruguay and Mexico

• Increased company profits by having Mexico translating and producing all training materials for the 7 FranklinCovey

Solutions in region. This achievement, assured the company annual income.

Graduado en Diseño gráfico por la Universidad Nacional Autónoma de México (Escuela Nacional de Arte Plásticas)

1948-1988