Senior CX & Product Strategy Leader
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Strategic leader with 10+ years shaping how people experience products, services, and brands. I work at the intersection of Customer Experience, Product Strategy, and Data Science — designing loyalty programs, building CX frameworks, and turning consumer insights into business growth. Skilled at bridging UX research, digital strategy, and business intelligence to create customer-centric solutions that actually move metrics.
CX Director at Mescalina — Digital Strategy Agency (2024-04 – Present)
Leading the convergence of Customer Experience and Data Science within a digital agency ecosystem. Designed and launched consulting products including Data Decision-Making tools, Customer Data Strategies, and loyalty programs. Positioned the agency as an industry reference in data-driven CX solutions by creating proprietary methodologies that translate complex consumer data into actionable strategies for enterprise clients.
Digital Experience & CX Manager at Join The Planet — eCommerce (2023-10 – 2025-08)
Designed and executed an AI-driven digital support strategy for eCommerce, building seamless omnichannel experiences. Integrated data analytics and customer feedback loops to personalize CX across digital touchpoints. Pioneered proactive experience management — anticipating pain points before they surface.
Global Strategy Lead & Innovation at Findasense — Global CX Consultancy (2021-05 – 2024-04)
Led CX innovation for B2C and B2B2C markets across global accounts, fusing product design, service design, and data science. Developed proprietary methodologies — Total Listening and Digital Journey Map — that capture both declared and undeclared consumer behaviors. Translated complex data into actionable strategies for enterprise-scale clients.
Head of User Experience & CX at Cheaf — FoodTech Startup (2021-01 – 2023-10)
Built a customer-first framework from scratch. Led end-to-end digital experience design — from wireframes to high-fidelity prototypes — for eCommerce and app-based experiences. Drove user research, A/B testing, and iterative product development cycles.
Lead of CX & Service Design at Seguros Monterrey New York Life — Insurance (2019-09 – 2021-05)
Defined and executed the enterprise-wide CX strategy for one of Mexico's largest insurers. Built CX measurement frameworks (NPS, CES, CSAT), championed Voice of Customer programs, and spearheaded journey mapping initiatives that aligned product and marketing efforts.
Lead of UX & CX Digital Experience at Up Si Vale (2018-04 – 2019-09)
Senior Product Designer at Up Si Vale (2017-03 – 2018-04)
CX Leader at dots · Digital Agency (2017-03 – 2019-03)
UX Lead at Admm Creativa (2016-06 – 2017-02)
UX Designer at Deloitte (2015-02 – 2016-03)
CX Program – IE Business School (2019 – 2019)
Art Studies – NABA Milano (2012 – 2016)
Web & Multimedia Design – Universidad del Valle de México (2012 – 2016)
