Corporate Affairs & Social Impact Coordinator - Secretaría de Igualdad e Inclusión - Nuevo León
(2024-01)
Driving strategic collaboration between government, companies, academia, and civil society to expand the scale and impact of social sustainability initiatives.
- Spearheaded the identification and development of strategic partnerships across the private sector, government, academia, and civil society, aligning collaboration strategies with organizational priorities and social sustainability objectives.
- Drove the mobilization of pro bono partnerships with corporate leaders and subject-matter experts, orchestrating executive learning initiatives in ESG, corporate governance, social sustainability, diversity and inclusion, and human capital.
- Served as the primary operational liaison within the Strategic Partnerships team in implementing and tracking 300 cross-sector collaboration initiatives, directly supporting the execution and continuous improvement that led to a 36% increase compared to 2024.
Corporate Affairs & Social Impact Coordinator - Secretaría de Igualdad e Inclusión - Nuevo León
(2024-01)
Selected Partnerships & Strategic Initiatives
- ESG Forum Nuevo León: Contributed to the strategic planning and cross-sector coordination of this regional forum, aligning business leaders, government, academia, and civil society stakeholders to advance social sustainability.
- Strategic Partnership Portfolio: Co-managed relationships and corporate engagement with key partners, including Grupo Bimbo, PepsiCo, Belcorp, Mercado Libre, Mattel, FEMSA, CEMEX, Nestlé, Clarios, Afirme, DeAcero, Arzyz, and Trane.
- Established and operated the company's first institutional function for Public Relations, Strategic Partnerships, and Corporate Social Responsibility across a multi-brand restaurant portfolio, strengthening corporate reputation.
- Developed institutional relationships with government agencies, business chambers, industry clusters, nonprofit organizations, and community leaders, expanding the group's presence within the regional business ecosystem.
- Identified and structured collaboration opportunities aligned with commercial priorities, developing cross-functional business cases that balanced customer value with operational and financial guidelines.
- Coordinated the end-to-end execution of joint initiatives, collaborating with internal teams across marketing, operations, finance, and suppliers to align logistics, pricing, and point-of-sale delivery.
Corporate Affairs & Social Impact Coordinator - Secretaría de Igualdad e Inclusión - Nuevo León
(2024-01)
Business Impact Highlights
- Designed and launched the organization's inaugural strategic partnership with Banco de Alimentos, successfully embedding community impact into the corporate engagement model.
- Supported cross-functional readiness toward achieving the Distintivo H by facilitating stakeholder engagement and alignment among internal teams and external auditors.
- Contributed to securing long-term corporate accounts, including a key B2B single order valued at approximately MXN 2 million.
Public Affairs & Communications Coordinator - Grupo Galeria - Nuevo León
(2023-01 - 2024-12)
Multi-Location Scope
- Established and operated the company's first institutional function for Public Relations, Strategic Partnerships, and Corporate Social Responsibility across a multi-brand restaurant portfolio, strengthening corporate reputation.
- Developed institutional relationships with government agencies, business chambers, industry clusters, nonprofit organizations, and community leaders, expanding the group's presence within the regional business ecosystem.
- Identified and structured collaboration opportunities aligned with commercial priorities, developing cross-functional business cases that balanced customer value with operational and financial guidelines.
- Coordinated the end-to-end execution of joint initiatives, collaborating with internal teams across marketing, operations, finance, and suppliers to align logistics, pricing, and point-of-sale delivery.
Public Affairs & Communications Coordinator - Grupo Galeria - Nuevo León
(2023-01 - 2024-12)
Business Impact Highlights
- Designed and launched the organization's inaugural strategic partnership with Banco de Alimentos, successfully embedding community impact into the corporate engagement model.
- Supported cross-functional readiness toward achieving the Distintivo H by facilitating stakeholder engagement and alignment among internal teams and external auditors.
- Contributed to securing long-term corporate accounts, including a key B2B single order valued at approximately MXN 2 million.
Entrepreneur - BAAk - Guadalajara
(2021-01)
Founded and scaled an entrepreneurial venture initially launched in 2018 as a seasonal line, successfully structuring it into a business focused on customized corporate and personal gifts.
External Collaboration - Guardia Consultores - Guadalajara
(2022-01 - 2023-12)
- Supported corporate sustainability reporting projects by contributing to comprehensive research, and document preparation aligned with international ESG frameworks.
- Assisted in double materiality assessments through targeted media monitoring, providing data-driven inputs to identify key stakeholder insights and potential risks.
Committees Coordinator - Clúster Automotriz - Guadalajara
(2017-01 - 2017-12)
Supported the foundational structuring of the automotive cluster by driving the operational coordination of work committees and executing regional positioning initiatives. Facilitated multi-stakeholder collaboration among key ecosystem players, including Tier 1 suppliers, government representatives, and academic institutions, to align strategic agendas.
- Co-managed the operational execution of the First Automotive Industry Business Summit in Jalisco, coordinating logistics and outreach efforts across multiple committees.
- Developed the cluster's first regional supplier directory, mapping local capabilities to facilitate commercial sourcing and strengthen economic ties within the automotive ecosystem.
Corporate Communications & Public Relations Coordinator - Urrea - Guadalajara
(2019-01 - 2021-12)
National Scope. Designed and coordinated engagement and technical training initiatives for plumbers and installers, integrating professional development and water stewardship programs to strengthen long-term relationships and nationwide brand positioning.
- Led the planning and nationwide execution of the Gira del Plomero, including the successful launch of its inaugural online edition; collaborated with brand directors and coordinated marketing teams, technical instructors, and internal suppliers.
- Managed communication budgets, specialized agencies, and external suppliers, ensuring the seamless delivery of high-impact corporate materials and cross-functional project execution.
- Supported the pilot development of the company's first professional loyalty program by analyzing participant tenure and engagement patterns, helping identify opportunities to strengthen long-term relationships with professional installers.
- Coordinated market research and focus groups, translating customer insights into engagement initiatives and brand positioning strategies for professional audiences.
Corporate Communications & Public Relations Coordinator - Urrea - Guadalajara
(2019-01 - 2021-12)
Business Impact Highlights
- Contributed to a 4% improvement in brand perception among plumbers and installers nationwide, according to audited industry research.
- Successfully launched the company's first nationwide Gira del Plomero Online, significantly expanding digital engagement with professional audiences across México.
Corporate Social Responsibility Advisor - Cemex - Mexico International Airport (Texcoco) Project, HGO
(2018-01 - 2018-12)
Built trusted relationships with local communities, educational institutions, and traditional leaders, fostering collaboration to support operational continuity. Identified local social, reputational, environmental, and territorial risks, recommending context-specific initiatives aligned with corporate CSR priorities and immediate operational needs. Advised operational teams on community priorities by monitoring social dynamics and moderating community committees to strengthen dialogue, trust, and project continuity.
Managed and guided a team of 4–5 community facilitators, aligning field activities and local programs to reinforce day-to-day community engagement.
- Coordinated and structured a cross-sector partnership for a community rainwater harvesting initiative, aligning internal teams, external partners, and local communities to define shared responsibilities prior to implementation.
- Executed community summer camp programs, that promoted environmental and sustainability awareness among local children.
- Established the community relations network for the infrastructure project by identifying local leaders, building trusted relationships, and creating communication channels that supported day-to-day engagement.
- Managed day-to-day community relations across neighborhoods and households, coordinating community meetings and door-to-door engagement to proactively address concerns related to construction activities and maintain trusted relationships.
- Identified social, environmental, and reputational risks within the urban intervention zone, recommending context-specific mitigation actions and advising operational teams to respond effectively to community dynamics.
- Developed locally driven shared value and community investment initiatives aligned with CEMEX's corporate sustainability strategy and community priorities.
Corporate Social Responsibility Advisor - Cemex - Mexico International Airport (Texcoco) Project, HGO
(2018-01 - 2018-12)
Business Impact Highlights
- Selected as Volunteer Champion by CEMEX's CEO in recognition of outstanding leadership in corporate volunteering, successfully mobilizing over 120 volunteers for a major social impact project in partnership with CRIT Baja California Sur.
- Aligned local community relations with CEMEX's global CSR strategy, collaborating closely with the regional sustainability team to coordinate and deploy corporate initiatives that supported project objectives while advancing global goals.
Community Relations Coordinator - Cemex - La Paz, BCS
(2014-01 - 2017-12)
Baja California Sur Statewide Scope - Infrastructure Project
- Established the community relations network for the infrastructure project by identifying local leaders, building trusted relationships, and creating communication channels that supported day-to-day engagement.
- Managed day-to-day community relations across neighborhoods and households, coordinating community meetings and door-to-door engagement to proactively address concerns related to construction activities and maintain trusted relationships.
- Identified social, environmental, and reputational risks within the urban intervention zone, recommending context-specific mitigation actions and advising operational teams to respond effectively to community dynamics.
- Developed locally driven shared value and community investment initiatives aligned with CEMEX's corporate sustainability strategy and community priorities.
Community Relations Coordinator - Cemex - La Paz, BCS
(2014-01 - 2017-12)
Business Impact Highlights
- Selected as Volunteer Champion by CEMEX's CEO in recognition of outstanding leadership in corporate volunteering, successfully mobilizing over 120 volunteers for a major social impact project in partnership with CRIT Baja California Sur.
- Aligned local community relations with CEMEX's global CSR strategy, collaborating closely with the regional sustainability team to coordinate and deploy corporate initiatives that supported project objectives while advancing global goals.
Executive Assistant & Reception - Cemex - Guadalajara, Jal.
(2010-01 - 2012-12)
Pan American Games Infrastructure Project. Provided comprehensive executive support to the Project Director, managing high-priority schedules, strategic meetings, travel logistics, and executive communications. Supported project operations through meticulous document management, internal communications, and seamless coordination across multidisciplinary infrastructure teams.
- Identified as high-potential talent and fast-tracked for career advancement within CEMEX, leading to a permanent promotion into the Corporate Social Responsibility and Community Relations track based on outstanding interpersonal and problem-solving skills
