Claudia Legorreta
Consumer and Marketing Insights Manager
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Sobre mí
Experienced market researcher and consumer behavior expert with more than 15 years' experience in the market research industry, mainly in research agencies and FMCG companies.
My experience includes leading and developing Market Research and Consumer Insight areas, contributing to business growth, and leading high-potential teams.
During my latest role as A&I Consumer Knowledge, Marketing & Sales Senior Manager, I built customer relationships and influenced business decisions.
I strive to ensure that insight and consumer knowledge underpin business strategy and execution to ensure business growth in companies where I work.
Experiencia
PROCTER & GAMBLE MÉXICO MAY 2022 – TO DATE
Analytics & Insight Consumer Knowledge Marketing & Sales Sr Manager
CHURCH & DWIGHT MÉXICO APRIL 2019 – MAY 2022
Consumer Insight, Innovation & Analytics Manager
KANTAR INSIGHTS AUGUST 2016 – JANUARY 2019
Innovation Research Manager – Client Management
PHILIP MORRIS INTERNATIONAL MAY 2015 – AUGUST 2016
Market Research Specialist LA & México Cluster
SONY ELECTRONICS JANUARY 2012 – FEBRUARY 2015
Market Research & Consumer Insight Assistant Manager
MANPOWER GROUP APRIL 2011 – JANUARY 2012
Business Intelligence Leader México & Central America
TNS RESEACH INTERNATIONAL JANUARY 2010 – APRIL 2011
Research Executive
IPSOS, MADRID, SPAIN JANUARY 2008 – SEPTEMBER 2009
Research Executive
Educación
IEDE Business School, Universidad Europea de Madrid Campus, Madrid, Spain
Master’s Degree in Market Research and Consumer Behavior 2007-2008
Universidad del Valle de México
Marketing Degree 2004- 2008
Universidad del Valle de México
Business Intelligence and Analytics program 2021
