Diego Prieto

PR & Communications professional with experience leading internal communications, public relations, and some marketing-driven initiatives for a top-tier consumer brand in Mexico and Latin America, including Kraft Heinz. Strong background in media relations, brand positioning, sustainability narratives, and stakeholder engagement, with a focus on aligning internal communications with broader marketing and corporate strategy objectives. Proven ability to strengthen employer branding, support HR transformation processes, and deliver high-impact communication campaigns within complex environments, including manufacturing operations.

PR & Communications Auxiliary at Kraft Heinz (2025-08 – 2026-01)

• Developed and executed internal communication strategies across Guadalajara and Mexico markets, ensuring alignment with corporate objectives.
• Led the planning and execution of large-scale internal events (e.g., engagement initiatives, cultural activations, and corporate celebrations), strengthening employee engagement and employer branding.
• Managed end-to-end event logistics, including budget coordination and purchase orders (POs).
• Collaborated with cross-functional teams using SAP to support HR and communication processes.
• Supported key HR initiatives through effective internal messaging and employee engagement activities.

Internal Communications Intern at Kraft Heinz (2024-08 – 2025-08)

• Executed internal communication strategies for Mexico and Hispanic markets, improving message reach and consistency across locations.
• Implemented communication policies and processes for Guadalajara and Mexico City operations.
• Led internal engagement events and campaigns (e.g., Pride, culture initiatives, and corporate activations), reinforcing company culture and brand positioning.
• Supported crisis and change management communications in partnership with HR and leadership teams.
• Contributed to employer branding initiatives, including job fairs, internal campaigns, and rankings such as Great Place to Work.
• Delivered KHMS (Kraft Heinz Manufacturing System) communication for blue-collar employees, contributing to a +7-point increase in engagement survey results in Mexico.

Technical Support Executive at Teleperformance (2021-03 – 2022-03)

AT&T Campaign

• Provided customer support and technical troubleshooting, ensuring high customer satisfaction and issue resolution.
• Strengthened communication and problem-solving skills in high-volume, fast-paced environments.

Bachelor's Degree in Communications and Public Relations – Universidad de Guadalajara (2021 – 2025)

Associate Degree in Communication Media – Universidad Del Valle De Atemajac UNIVA (2018 – 2021)