Edith Loyola

Bilingual Communication Sciences graduate with 5 years of experience in digital editing, content strategy, and public relations. Focused on coordinating editorial teams and interpreting digital metrics and consumption trends to practically guide content decision-making, optimizing reach and engagement across multimedia platforms.

Editor-in-Chief & Interviewer - B2V Media

(2024-01 - 2026-01)

• Planned, published, and optimized multiplatform content, based on the outlet's goals, metrics, and international agenda.
• Monitored web and social performance indicators to guide daily editorial and content decisions.
• Supervised cross-functional teams and managed the brand's core narrative across digital channels.
• Conducted and distributed structured multiplatform interviews with executive profiles.

Independent Content & PR Strategist - PublicRelations & MediaManagement

(2022-01 - 2026-01)

• Designed digital positioning and reputation strategies based on market insights and environment trends.
• Tracked and evaluated performance data for PR and digital communication campaigns for partner brands.
• Created high-impact editorial content and ghostwriting adapted to target audience preferences.

Editor-in-Chief & Anchor - La Cartita News

(2024-01 - 2025-01)

• Led the digital editorial calendar and implemented practical distribution strategies for digital content.
• Anchored news video segments and supervised journalistic investigations focused on engaging digital formats.
• Constantly adapted multimedia content based on performance and user behavior detected across channels.

Project Manager - Cocktail Marketing

(2024-01 - 2024-12)

• Coordinated comprehensive 360° creative campaigns, managed timelines, and served as the direct client liaison.
• Collaborated closely with marketing, design, and web development teams.

Communication Consultant - FWDConsultores

(2023-01 - 2024-01)

• Practically developed corporate communication strategies and crisis management protocols.
• Produced and reviewed editorial materials for digital platforms and traditional communication channels.

Journalist & News Anchor - TiempoReal

(2022-01 - 2023-01)

• Conducted rigorous journalistic research, wrote multimedia scripts, and handled basic video editing.
• Covered high-profile international events, including the FIFA World Cup and the Olympic Games.

B.A. - Communication Sciences - Benemérita Universidad Autónoma de Puebla (2014-01 - 2018-01)

Diplomas - Music and Piano