Elisa Salvador

Results-driven Digital Marketing Specialist with 7+ years of experience building and executing integrated marketing strategies across social media, paid media, and community management. Proven track record in lead generation, brand development from scratch, content creation, and KPI-driven reporting. Currently working fully remote for an international startup, leveraging AI and automation tools to scale growth efficiently across multiple platforms.

Social Media Marketing & Community Manager at Terranova Launchpad (2025-03 – Present)

• Built and executed social media strategies from scratch (Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit) to attract international investors interested in U.S.-based franchises and businesses.
• Designed and managed lead generation funnels targeting high-intent prospects; captured and qualified leads for U.S. investment opportunities.
• Planned and launched email marketing campaigns using Beehiiv and PlusVibe to nurture leads and drive conversions.
• Created and managed Facebook Groups as community-building and engagement channels for prospective investors.
• Produced video content and graphic designs; developed full brand kits aligned to each campaign's strategy.
• Moderated online communities across all platforms, responding to comments, DMs, and chats to maintain engagement and trust.
• Built performance analysis reports (reach, engagement, CTR, conversions) and used insights to continuously optimize campaigns.
• Utilized AI and project management tools (Claude, ChatGPT, ClickUp, Airtable) to streamline workflows and increase output efficiency.

Digital Marketing Coordinator at Esphabit (2024-01 – 2024-12)

• Managed SEO and SEM advertising campaigns on Meta Ads and Google Ads for the real estate sector.
• Prospected and qualified potential clients for real estate purchases; collaborated directly with sales managers to assign and distribute leads across their teams.
• Trained sales teams on client acquisition best practices and CRM usage.
• Coordinated design team and led audiovisual production for photography and video content.
• Developed content calendars, KPI reports, and CRM management to track performance and drive strategy.
• Managed online communities, audience interaction, copywriting, and social media crisis management.

Community Manager / PR at Foro 4 (2021-01 – 2024-12)

• Developed advertising campaigns for theatre productions across digital and traditional media channels.
• Moderated and engaged with the online community to drive sales and brand loyalty.
• Negotiated partnerships with institutions, planned promotional events, and led content generation.

Community Manager & Content Creator at TVeo (2017-01 – 2021-12)

• Developed and executed content strategy for digital and TV media, including the program "Ser arte" and Audiosahc Records production company.
• Built content grids, grew online community reach, and managed audience interaction across platforms.
• Produced and edited graphic and audiovisual content; served as creative director for artistic events.
• Built brand presence through on-camera communication, TV hosting interviews with industry professionals, and multi-topic storytelling.

Technician in Theater and Cultural Management – Escuela Industrial Concepción Quirós (2019-01 – 2021-12)