Elizabeth Diaz

Strategic Marketing & Business Development Executive with 18+ years of experience driving revenue growth, market expansion, and brand repositioning across apparel and luxury beauty industries. Proven track record leading global brands including Speedo, Reebok, Calvin Klein, Givenchy, Fendi, Montblanc, Hugo Boss and Freixenet among others, delivering high-impact launches and sustained double-digit growth. Strong P&L ownership, cross-functional leadership, and expertise in translating global strategy into high-performance local execution.

Recognized for commercial acumen, data-driven decision-making, corporate resilience and building teams.

Independent Marketing & Business Strategy Consultant at Independent Marketing & Business Strategy Consultant (2022 – Present)

Advise organizations and entrepreneurial ventures on brand positioning, market expansion, and go-to-market strategies across premium consumer and lifestyle categories.

• Partner with leadership teams to translate business objectives into integrated marketing and commercial growth strategies.
• Provide strategic guidance on brand development, portfolio positioning, and consumer engagement to strengthen competitive differentiation.
• Facilitate cross-functional alignment across marketing, communications, and commercial teams to ensure effective strategy execution.
• Selected projects: business development for a premium pastry brand; international expansion strategy for a vegan chocolate brand; brand positioning initiatives for a Spanish wine brand; and communication strategy development for an international maritime organization.

Head of Marketing at Freixenet Mexico (2021-01 – 2022-12)

Directed annual marketing strategy, budgeting, and resource allocation to accelerate brand growth and profitability.

• Directed annual marketing strategy, budgeting, and resource allocation to accelerate brand growth and profitability.
• Led brand repositioning through digital transformation and high-impact PR activations.
• Designed and executed international PR initiatives in Spain and Italy to strengthen distributor partnerships and unlock commercial opportunities.
• Managed agency relationships and established local brand governance frameworks.
• Key Achievement: Delivered +28% sales growth vs. prior year through integrated brand strategy and quarterly launch planning across Freixenet, Mionetto, and I Heart portfolios.

Business Development Manager at Antera (2015-01 – 2019-12)

Designed expansion models, pricing strategies, and portfolio frameworks to maximize market penetration and profitability.

• Designed expansion models, pricing strategies, and portfolio frameworks to maximize market penetration and profitability.
• Led negotiations with international partners and managed a team of four Brand Managers.
• Developed multi-brand Go-to-Market strategies, aligning PR, Sales, Finance, Logistics, and VM for integrated execution.
• Oversaw full commercial performance including margins, sell-out, and marketing ROI.
• Key Achievements: +28% sell-out growth (Interparfums brands) vs. LY. Coty portfolio +18% vs LY (+24% including new brand integrations).

Marketing Manager at LVMH Fragrance Brands Mexico (2010-01 – 2015-12)

Implemented global brand strategies locally while preserving luxury positioning.

• Implemented global brand strategies locally while preserving luxury positioning.
• Directed ATL/BTL campaigns and managed agency ecosystems.
• Led strategic product launches optimizing sell-in, sell-out, and profitability.
• Managed annual budgets and commercial marketing plans.
• Key Achievements: Consistent double-digit market share growth YOY. Positioned Dahlia Divin as #4 fragrance at Liverpool during launch. New men fragrance launch growth for Gentlemen Only Casual Chic +51%. Maintained Givenchy in Top 5 feminine fragrance rankings nationally.

Brand Manager at Puig Mexico (2006-01 – 2009-12)

Full P&L ownership including forecasting, budgeting, and margin optimization.

• Full P&L ownership including forecasting, budgeting, and margin optimization.
• Drove data-driven portfolio growth and commercial decision-making.
• Key Achievement: Launched new fragrance line generating +34% growth in category performance.

Product & Apparel Brand Manager at Reebok & Warnaco Inc. (2001-01 – 2006-12)

Supported brand and product strategy across sportswear and lifestyle portfolios including Calvin Klein, Chaps, and Speedo, contributing to product launches, assortment planning, and commercial execution across retail and wholesale channels.

• Supported brand and product strategy across sportswear and lifestyle portfolios including Calvin Klein, Chaps, and Speedo, contributing to product launches, assortment planning, and commercial execution across retail and wholesale channels.
• Managed seasonal product launches, pricing strategy, and sales analysis to support portfolio growth and market competitiveness.
• Collaborated with sales and merchandising teams to optimize distribution, forecasting, and retail performance.
• Key Achievements: Led a high-impact brand activation with Olympic medalists Misty Hyman and Megan Quann, strengthening retailer engagement and brand visibility for Speedo. At Reebok developed the first digital product catalog for on-site order placement, improving sales team efficiency and accelerating order processing.

B.A. in Marketing – ITESM (Tecnológico de Monterrey, Campus Estado de México)

International Business – HES Amsterdam