Erick Becerra

Commercial growth leader with 5+ years driving B2B business development, revenue growth, and market expansion across Mexico and the United States. Proven track record entering new markets, growing revenue up to 60% year-over-year, launching new business units and brands from zero, and negotiating pricing strategies that expand margin. Trusted advisor to executive leadership on go-to-market and cross-border expansion decisions.

Growth & Strategy Manager — Food Industry Division at INTERLUB GROUP (2024-03 – 2026-01)

• Directed the national go-to-market and growth strategy for a new B2B food-industry segment, establishing the division's commercial roadmap.
• Spearheaded the launch of a new spin-off brand from concept to market, positioning it as the category expert and driving early adoption.
• Advised executive leadership and partners on growth strategy, portfolio decisions, and market entry priorities.
• Cultivated and managed key account relationships to accelerate segment revenue.

Business Development & Market Expansion — USA (Texas) at INTERLUB GROUP (2023-03 – 2024-03)

• Orchestrated market entry and commercial development in Texas, delivering 60% revenue growth in the first year.
• Negotiated commercial and pricing strategies that enhanced gross margin.
• Identified and defined the highest-potential strategic zone for continued U.S. expansion.
• Guided C-level executives on establishing a U.S.-based legal entity, enabling scalable cross-border operations.

B2B Technical Consultant — Commercial Division at INTERLUB GROUP (2020-01 – 2023-03)

• Managed B2B account development across the Bajío region and Tijuana, forging relationships with technical and purchasing decision-makers.
• Achieved 30% average annual revenue growth over three consecutive years through consultative selling.
• Implemented pricing strategies that improved profit margins across the portfolio.

B2C Brand Launch (Kick-off) at INTERLUB GROUP (2019-07 – 2020-01)

• Chaired the end-to-end launch of a new B2C brand, overseeing strategy, e-commerce build-out, and digital marketing.
• Engineered a social-to-e-commerce traffic funnel that generated MXN $2,000,000 in cumulative sales from inception.

Professional Intern — Market Research at PROMOTECNIA (2017 – 2019)

• Assisted with logistics and operations for focus groups and market evaluation studies.
• Analyzed consumer insights to inform new product development and go-to-market strategy.
• Contributed to concept validation studies supporting product launch decisions.

Bachelor's Degree in Marketing and Commercial Relations — Specialization in Quality Management Systems for Innovation – Universidad Autónoma de Guadalajara (UAG) (2015 – 2019)