Fernanda Estrada

Content & Communications Specialist with 3+ years of experience in copywriting, ghostwriting, content strategy, and digital marketing. Experienced in turning ideas and subject-matter expertise into clear, engaging content across LinkedIn, email, SEO articles, newsletters, and digital campaigns. Skilled at adapting brand voice, managing content across multiple channels, and using performance insights to refine messaging.

Comfortable using AI tools for research, ideation and QA while maintaining strong editorial judgment and a human voice.

Creative Copywriter at Big Ass Calendar Company (2026-02 – Present)

• Write content for LinkedIn, newsletters, SEO blogs, and social media channels.
• Ghostwrote thought leadership content for company founders.
• Develop copy for marketing campaigns, product launches, and brand communications.
• Create and optimize messaging aligned with brand voice and growth goals.
• Research trends and develop content strategies to increase audience engagement.

Ghostwriter & Copywriter | Freelance Collaborator at Divanti Marketing (2025-11 – Present)

• Ghostwrite LinkedIn content for professionals and brands.
• Adapt messaging, tone, and structure to preserve each client's individual voice and positioning.
• Research topics and audience interests

Commercial Manager at OMedia (Editorial Televisa) (2025-08 – 2025-11)

• Supported editorial and commercial campaigns, coordinating content initiatives with marketing, PR, and creative teams.
• Contributed to brand positioning, client communications, and digital content development.

Communication Coordinator/Content Manager at Comité Provino BC (2023-12 – 2025-07)

• Led content strategy and digital communications across social media, email marketing, campaigns, and event promotion.
• Wrote copy for social media, email campaigns, digital platforms, and promotional materials while maintaining a consistent brand voice.
• Coordinated content calendars and collaborated with designers, partners, media, and internal stakeholders.
• Increased organic social growth by 20% in six months and contributed to a campaign that generated 40% higher engagement.
• Supported the communication strategy for a cultural event that sold out without paid media.

Editor & Social Media Manager at Freelancer (2024-01 – 2026-01)

• Create copy and content for hospitality, food, wine, and lifestyle brands across social media, websites, campaigns, and editorial formats.
• Produced and edited audiovisual content and copyrighting for social media and marketing campaigns for wineries and restaurants.
• Research industries and audiences to translate specialized information into accessible, engaging content.

Production Assistant at Merequetengue Short Film (2021-01 – 2022-06)

• Assisted the production team in overall shoot coordination and organization.
• Ensured continuity, maintaining consistent visual and narrative elements throughout filming.

Bachelor's in Communication & Media Production – Universidad de las Americas Puebla (UDLAP) (2018-08 – 2022-08)