G. M
Director of Marketing & Business Operations
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Sobre mí
Cross-functional leader who builds business units, teams, and scalable growth systems across legal and service organizations. Combines marketing strategy with HR/recruiting, international payroll coordination, and vendor negotiation, using AI to streamline workflows, synthesize data into marketing insights, and improve productivity.
Experiencia
Director of Marketing & Business Operations at Custodio & Dubey LLP (CD Law) (2023-08 – Present)
- Built the Habitability practice’s intake, staffing and case-management foundation, supporting 2,000+ intakes and 600 signed cases in 12 months.
- Recruited across 30+ positions and supervised cross-functional teams, including approximately 12 remote personnel spanning intake, case support and marketing.
- Standardized people operations: onboarding documents, staff training, role expectations, shift coverage, timekeeping, international payroll coordination and performance reviews.
- Designed Airtable, Filevine, Lead Docket and Slack workflows for leads, cases, evidence and deadlines; applied generative AI to SOPs, intake quality reviews, data analysis and process automation.
- Managed LA Kings/Crypto.com Arena activations (95% utilization of 164 suite opportunities); cultivated 250+ attorney contacts through direct outreach, hosted introductions and referral lunches.
- Directed vendor contracts, agency transitions, IT coordination, Rialto/Fullerton satellite offices, and the relocation of the firm’s Downtown Los Angeles headquarters.
- Led SEO, digital, TV, print, PR and events; grew organic traffic 66%, launched a 12-episode podcast, and supported partnership exposure reported by AEG at 333M impressions.
Marketing Director at Show My Property (2022-07 – 2023-08)
- Modernized B2B marketing technology, campaigns and performance reporting, supporting 30% lead growth and 15% revenue growth.
Marketing Manager at Pearl Remodeling (2019-08 – 2022-07)
- Led SEO, paid acquisition and conversion programs contributing $5M+ in sales, 235% organic traffic growth and improved lead- to-customer conversion.
Office Assistant & Intake Specialist at Bryman & Apelian (2016-01 – 2019-08)
- Supported legal intake, office operations, client follow-up and reporting while managing $8K/month PPC campaigns.
Educación
M.A. in Mass Communications Management – University of Southern California (2020)
B.A. in Sociology – California State University, Northridge (2018)
