Gerardo Martinez

Detail-oriented Technical Artist and Audiovisual Producer with a strong background bridging the gap between art creation and interactive software development. Proven experience delivering highly optimized 3D environments, UI/UX implementation, and VFX for XR platforms and WebGL. Adept at leveraging technical skills in C++ and Unity to automate workflows and solve complex pipeline challenges.

Passionate about pushing the boundaries of immersive experiences while maintaining strict performance targets.

Digital Designer (Marketing Department) - Automóviles Hermt

(2024-01 - 2024-12)

• Led the design and production of visual assets for high-profile advertising campaigns for major automotive brands including Audi, Renault, Jeep, and Suzuki.
• Executed advanced video editing, vector design, and photo retouching to meet strict broadcast and digital standards.
• Developed branding materials, print adaptations, and digital content optimized for performance marketing.

3D Generalist & VR AND XR Developer - Independent Freelance

(2022-09 - 2024-01)

• Designed, modeled, and implemented visual environments for interactive applications across multiple platforms, including UebGL, Android, iOS, Windows, and Oculus.
• Executed 3D generalist tasks with a strong emphasis on maintaining clean topology and optimizing models for real-time rendering in VR and mobile environments.
• Produced high-quality Motion Graphics and Visual Effects (VFX) for promotional materials and social media campaigns.

Digital Designer & 3D Generalist - Independent Freelance

(2020-09)

• Delivered end-to-end projects focusing on Product Design and 3D modeling for diverse clients.
• Created custom Branding, Motion Graphics, and VFX, adapting workflows to meet specific technical and visual project requirements.
• Designed, modeled, and implemented visual environments for interactive applications across multiple platforms, including Web, Android, iOS, Windows, and Oculus.

Bachelor's Degree - Audiovisual Production and Design - Universidad Tecnológica El Retoño (2024 - 2025)

Associate Degree (TSU) - Digital Design (Animation Area) - Universidad Tecnológica El Retoño (2019 - 2022)