Iliana Campa

Product design leader who combines product strategy, UX/design and business leadership with 8 years building and scaling design practice for complex, global digital products from research foundations and multi-region design systems to executive-facing strategy. Built the pattern library and shared UI/data structure that replaced four divergent regional interfaces on an 18,000+ user, 60+ country B2B platform, and owned end-to-end product design (research, IA, prototyping, usability testing, design QA, developer handoff) for two enterprise platforms from concept to scale.

Industrial

Designer (UNAM), MBA + Master of Global Project Management. Hands-on in Figma, with AI-enabled research synthesis and prototyping workflows; comfortable evaluating legacy and vendor-built experiences and defining the standards, governance and roadmap needed to bring design ownership in-house.

Product Lead — Workflow Optimization at Orgadata AG (2023-04 – 2025-07)

Global B2B SaaS for the window, door & façade industry · 18,000+ users · 60+ countries · sole design lead for squads in 4 regions

• Owned the product design practice for a platform used by 18,000+ people in 60+ countries: ran discovery interviews and contextual research, mapped current- and future-state journeys, and iterated Figma prototypes until testing confirmed 20% faster task completion and 85% feature adoption.
• Diagnosed onboarding drop-off through heuristic evaluation and moderated usability testing, then redesigned the flow and information architecture cutting onboarding friction 40% and establishing a design QA and developer-handoff standard (Figma, JIRA, Confluence) that shipped 100% design-aligned releases every sprint.
• Built the platform's first unified design system by replacing four divergent regional interfaces with one component library, interaction-pattern set and shared data structure so new-country launches became configuration instead of redesign, the standard now used by all 4 regional squads.
• Established the design governance and review model connecting a distributed team to engineering, product and commercial stakeholders across America, Australia, Europe and Asia running 200+ co-design workshops and prototype reviews, and was recognized by leadership for turning user insight into build-ready technical requirements teams could ship without rework.

Product Manager — Digital Platform & Brand Experience Lead at Cuprum Aluminum Company (2017-01 – 2022-12)

B2B digital platform for construction & aluminum manufacturing · 5,000+ business users · sole design owner from zero to scale

• Designed a B2B digital platform from research to launch and continuous iteration, scaling it to 5,000+ active users and producing the highest-ROI design initiative in company history: +45% CSAT, +40% sales, –80% operational errors and 85% sustained feature adoption.
• Built the full research foundation in-house, user interviews, personas, journey maps, usability testing and A/B experimentation and set up CSAT and adoption tracking so every design decision was measured against customer outcomes, not opinion.
• Created the platform's reusable component library, interaction patterns and accessibility criteria, standardizing 12+ shipped features across a 5-year roadmap, plus interactive dashboards that turned dense operational data into decisions field engineers and planners could make in seconds.
• Led design evaluation and stakeholder alignment across 5 business areas (sales, marketing, operations, legal, compliance) and 200+ end users, translating legal and technical constraints into clear interface content, and presented design rationale and ROI directly to C-suite to secure continued investment.

Product Design Intern at Cuprum Aluminum Company (2016-01 – 2017-12)

• Ran user research, CAD modeling and rapid prototyping for physical product innovation, the human-centered design foundation later applied to digital product, interaction and service design.

MBA + Master of Global Project Management – Torrens University Australia (2023-01 – 2025-12)

Bachelor of Industrial Design – CIDI, UNAM (2011-01 – 2017-12)

Academic Exchange – Universidad Politécnica de Valencia (2014-01 – 2015-12)