Jacobo Acosta

Results-oriented Marketing Strategist and Automation expert with a proactive mindset for solving complex business challenges. Specialist in omnichannel optimization, CRM management, and data-driven digital marketing, with a consistent focus on scalable growth and ROI. Strategic professional with a comprehensive vision of domestic and global markets, specializing in the design and execution of international expansion strategies.

Proven ability to penetrate new markets, transforming strategic vision into measurable results and long-term organizational profitability. Specialist in 360° Visual Communication and brand identity architecture. Proven expertise in transforming high-level strategic concepts into impactful visual assets that strengthen corporate positioning and brand equity within highly competitive markets.

MARKETING & AUTOMATION STRATEGIST at Axolot Studio (2024-01 – Present)

Strategic B2B Consulting: Designs and executes comprehensive strategies for high-complexity sectors (Healthcare, Tech, and Industrial), aligning demand generation with corporate P&L targets and executive decision-making.

CRM Architecture & Automation: Engineers and standardizes digital ecosystems in HubSpot, Zoho, and Odoo, establishing clear workflows and data governance to optimize full-funnel reporting and lead lifecycle management.

Conversion Rate

Optimization (CRO): Translates user behavior and funnel indicators into high-impact digital assets and landing pages, utilizing data-driven UX and strategic copywriting to maximize qualified lead acquisition.

Growth & Outreach Management: Manages the integration of cold outreach and inbound campaigns, tracking cost-per-lead (CPL) metrics to ensure a predictable and scalable business pipeline.

• Operational Efficiency: Automated 80% of sales follow-ups for industrial clients by documenting and implementing standardized operating procedures (SOPs), reducing initial response times from hours to minutes.
• Demand Generation: Increased Marketing Qualified Leads (MQLs) by 25% within 6 months through rigorous ad account restructuring and central dashboard tracking.
• Conversion Optimization: Achieved a 15% improvement in conversion rates for critical corporate websites by implementing structural A/B testing and information architecture optimization.

MARKETING MANAGER at Ho Brothers (2022-01 – 2024-12)

OS & Operational Governance: Implemented the Entrepreneurial Operating System (EOS) to structure operational execution, documenting Standard Operating Procedures (SOPs) and establishing KPIs that optimized resource allocation across the marketing function.

HubSpot Analytics & Infrastructure: Spearheaded the architecture and enablement of HubSpot (Marketing + CMS Hub), centralizing the reporting infrastructure, funnel analytics, and lead lifecycle tracking. B2B Trade Show & Budget Management: Directed the strategic planning, purchasing workflows, and operational execution for international trade shows and digital campaigns, ensuring strict budget alignment and ROI tracking.

Brand Architecture & Consistency: Led corporate rebranding and brand architecture initiatives to ensure visual and narrative consistency across all touchpoints (online/offline).

• Data Driven Brand Growth: Achieved a 70% increase in digital presence and organic search positioning through the execution of a centralized annual content matrix and strict SEO analytics.
• Process & Funnel Automation: Engineered a scalable lead nurturing funnel for 4,000+ corporate prospects, implementing over 50 automated workflows within HubSpot to minimize execution risks and manual data gaps.
• Cross - Functional Efficiency: Standardized ways of working between marketing and commercial teams during major industry expos, scaling contract retention by extending loyalty incentives across multiple buying cycles.

MARKETING MANAGER at POK Castings (2021-01 – 2022-12)

B2B Strategic Leadership: Served as a active member of the Partner Decision Committee, leading strategic alliances and the data-driven design of the 5-year Marketing Roadmap (5N5 Strategy) to secure long-term business scalability.

Brand Leadership & CRM: Executed corporate rebranding overhauls while optimizing CRM segmentation and data structure to align performance metrics with the evolving business model and revenue targets.

Industrial Demand Generation: Directed the end-to-end budget allocation, purchasing workflows, and operational strategy for international trade shows, alongside a comprehensive website and SEO restructuring.

Business Intelligence & Market Insights: Synthesized market trends and internal performance data into executive-ready reporting to support cross-functional commercial decisions between marketing and sales.

• Global Operational Standardization: Standardized the global corporate identity and marketing operating cadences across all product categories, ensuring absolute process consistency across international territories.
• Data-Driven Growth: Increased organic traffic and full-funnel conversions by 10% within the industrial machinery sector through systematic website architecture optimization and rigorous performance tracking.

MARKETING & COMMS MANAGER at Intermaq (2017-01 – 2021-12)

Budget & ROI Management: Directed the annual marketing budget, optimizing investments across high-scale promotional events and digital campaigns to maximize return on spend.

Market Intelligence: Led competitive analysis and market research initiatives to refine brand positioning within the industrial machinery sector.

International Partnerships: Coordinated the corporate presence at IMTS 2018 in collaboration with Doosan Machine Tools, expanding the global supply chain network.

• Revenue Growth: Drove a 25% increase in sales (2017-2018) by expanding the company's digital footprint and executing an aggressive PR strategy across national media outlets.

MASTER'S DEGREE in INTERNATIONAL MARKETING (2017-01)

BD INTEGRAL DESIGN in BD INTEGRAL DESIGN (2004-01 – 2009-12)