Valeria Carrillo

Bilingual (English C1, Spanish native) marketing strategist with 4+ years of experience across nonprofit agency work, done for you funnel and paid social projects, and independent consulting for entrepreneurs, law firms, and small businesses in the U.S. and Latin America. Promoted five times in two years while managing 5 to 7 client accounts at once with zero churn.

Google

Ads certified, comfortable in Meta Ads Manager, and known for turning organic content into real growth (1M+ personal TikTok views).

Handles a client relationship start to finish: strategy, execution, and reporting, across nonprofit fundraising, luxury lifestyle brands, and fast paid funnels.

Marketing Specialist → Marketing Solutions Partner → Brand Ambassador & Executive Coordinator at Nonprofit Marketing Nerds (2024-06 – Present)

Promoted 5× in 2 years: Marketing Specialist → Client Success Manager → Marketing Strategist, Nonprofits & Associations → Marketing Solutions Partner → Brand Ambassador & Executive Coordinator

• Owned the full marketing strategy for 5 to 7 nonprofit client accounts at once across food security, mental health, and youth homelessness organizations in the U.S., turning their missions into social first content on LinkedIn, Instagram, and Facebook that matched each brand's voice.
• Ran an email A/B testing program that helped bring in about $250K in year end fundraising for one nonprofit client.
• Turned nonprofit missions into 12 month marketing roadmaps covering brand, content, email, social, and web, and directed teams across design, copywriting, web development, and video.
• Moved from content execution into client facing strategy and executive coordination, running client meetings, setting marketing direction, and managing performance reporting across GA4, Meta, and email data.
• Kept zero client churn the whole time by cleaning up onboarding, approvals, and cross team coordination, which cut down revision cycles and improved delivery.

Freelance Marketing Consultant at Independent (2022-03 – 2024-05)

• Rebuilt My Lady Nails' website from scratch, a local nail supply retailer, and ran their Facebook Ads campaigns, rebranded their social presence, and managed daily posting and engagement.
• Delivered marketing strategy, brand positioning, and social media programs for 15+ coaches, law firms, entrepreneurs, and small businesses in the U.S. and Latin America, keeping a 5 star client satisfaction rating across every engagement.
• Built a luxury lifestyle client's TikTok, Instagram, and Facebook presence from nothing, including a cold plunge and wellness campaign.
• Provided virtual assistance and marketing support for a varied client roster including nonprofit leaders and independent practitioners, managing inboxes, scheduling, and content calendars alongside campaign work.
• Built and managed social media strategies and community engagement programs, creating organic content that generated 1M+ views on personal social media.
• Managed email marketing campaigns and lead generation sequences, including landing page development and marketing automation setup for small business clients.
• Did market research and competitive landscape analysis to inform positioning for clients entering new verticals or geographies.

Funnel Builder at FunnelCures (2023-07 – 2023-09)

• Built done for you sales funnels and landing pages for coaches, consultants, and course creators on a fast turnaround production model, including copy, design, and tech setup.
• Supported Facebook Ads campaign builds feeding client funnels inside a business built around paid social growth.

Human Resources Intern at PiSA Farmacéutica (2021-01 – 2022-12)

Government sponsored placement program

• Designed and helped launch a program connecting fresh graduates with permanent roles inside PiSA, one of Mexico's largest pharmaceutical manufacturers (about 30,000 employees).
• Coordinated across HR and hiring teams to build the pipeline from concept to launch. Role wrapped on schedule once the program went live.

Customer Service Representative at Call Center (2018-01 – 2019-12)

• Handled high volume customer interactions, building the client communication and problem solving foundation that later carried into account management and client success work.

Bachelor's Degree in Digital Marketing – University of Guadalajara (2027-12)