Laura González

Product Designer & UX Strategist with 7+ years of experience driving product innovation through user research, behavioral psychology, and data-backed interface design. Specialized in identifying funnel friction points to deliver rapid, high-impact design interventions that maximize Day 1 retention and user engagement. Experienced in leading agile squads, managing executive stakeholders, and deploying multi-platform systems under tight constraints.

Product Designer at ABCmouse (2023-12 – 2026-07)

• Pioneered the end-to-end product design framework for high-traffic EdTech applications, driving alignment across engineering and product squads within a fast-paced Scrum environment.
• Boosted Day 1 user retention by +3.5 percentage points for the 'Safari Nursery' product feature, executing rapid behavioral design interventions within a strict 4-sprint delivery timeline.
• Accelerated design-to-development handoff efficiency by scaling a centralized, multi-platform Figma design system that eliminated component redundancy and ensured 100% brand consistency.
• Synthesized complex product requirements from Product Managers and Curriculum experts into high-fidelity user journeys, translating research insights into rapid, high-adoption interface iterations.

Growth Product Designer at Graphite (2021-07 – 2023-12)

• Architected data-driven conversion rate optimization (CRO) strategies for high-volume B2B/B2C web applications, leveraging Google Analytics to isolate critical user drop-off points.
• Generated an +8% conversion rate lift on a global travel-tech checkout funnel by redesigning the interface architecture and implementing strategic UX copywriting improvements.
• De-risked product growth initiatives by designing multivariate A/B testing experiments, utilizing Branch to build frictionless cross-platform deep-linking experiences.
• Optimized internal design team velocity through the engineering of advanced, component-driven Figma systems utilizing variants and auto-layout frameworks.

Product Designer at ONE400 (2020-05 – 2021-07)

• Rescued and successfully shipped a stalled legal-tech product (RayNa Corp) by restructuring its information architecture and utilizing quantitative data to eliminate critical workflow friction.
• Unblocked project delivery and secured executive stakeholder approval by transforming highly fragmented client legacy systems into high-adoption, intuitive dashboard interfaces.
• Scaled agile experimentation capabilities by independently managing end-to-end layouts in Instapage and mapping behavioral patterns using Hotjar heatmaps.
• Mitigated legal and market risks by ensuring all core user interface layouts and test variations strictly complied with US market accessibility standards (WCAG).

UI/UX Designer at DROPSTUDIO (2019-07 – 2020-05)

• Standardized product interface consistency across multiple mobile and web platforms by documenting and launching a comprehensive design system based on Material Design.
• Minimized time-to-market by translating high-level business scope and stakeholder visions into functional, high-fidelity interactive prototypes under strict release deadlines.

Master in Learning Technologies – University of Guadalajara (2016 – 2018)

Bachelor's Degree in Graphic Design – University of Guadalajara (2006 – 2011)