CFO and managing director
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More than10 years’ experience in leading Mexican and multinational companies. Creative challenge solver, in chief officer positions at a young age. Used to conduct very complex negotiations to a satisfactory end (banks, agricultural producers, government, legal firms). Resilience, with the history of overcoming different crisis since 1991. Passion driven, once I take my roll in the organization, I will put all my energy towards the success of the project.
Some achievements: Manage debt of US$1,000 million in crisis time; the creation of a new ready mix concrete business for Cruz Azul (third large cement company in Mexico); refinancing and restructuring of a sugar mills unit; take over and transformation of the tequila brand Don Ramon to become one of the trendiest and most disruptive in the domestic market that leaded to a 40% revenue growth, the expansion allover Mexican territory and the increase in value of 3 times.