Luis Eduardo Soto Ruiz

Enthusiastic Marketing Manager with more than 5 years of expertise in PPC and Google Ads. I have a proven track record in optimizing online visibility, driving website traffic, and maximizing ROI through strategic digital marketing initiatives. Adept at crafting compelling ad campaigns and leveraging data-driven insights for targeted optimization.

Skills & Expertise

- Data Analysis & Marketing Analytics: Utilizing data to inform strategies and improve campaign performance.

- Paid Media Ads: Expert in managing PPC campaigns and Google Ads.

- Social Media Management: Creating and executing social media strategies to enhance brand presence.

- Campaign Optimization: Continuously refining marketing campaigns to achieve optimal results.

- Customer Segmentation: Identifying and targeting key customer segments for more effective marketing.

- Strategic Planning: Developing long-term marketing strategies to drive growth.

- Project Management: Leading projects from conception to execution with a focus on efficiency and effectiveness.

- SEO & SEM: Enhancing search engine visibility through both organic and paid strategies.

- Coding: Proficient in HTML, CSS, JavaScript, and SQL.

Professional Experience

Marketing Manager, Cheaterbuster 

San Francisco, California

November 2018 - November 2022

• Spearheaded innovative marketing strategies to enhance brand awareness and drive user growth for a leading social media investigation tool.
• Developed and executed targeted campaigns across various digital platforms, leveraging data analytics to optimize performance and engagement.
• Responsibilities included content creation, social media management, and collaboration with cross-functional teams to ensure cohesive and effective messaging.
• Played a key role in establishing Cheaterbuster as a trusted name in the industry by staying ahead of market trends and continuously adapting strategies.

Marketing Manager, Justin Tye - Real Estate Marketing Manager 

November 2022 - April 2024

• Successfully drove growth and enhanced brand visibility in the competitive real estate market.
• Created and implemented innovative campaigns that attracted and retained clients.
• Expertise spanned digital marketing, social media management, content creation, and lead generation.
• Consistently delivered exceptional results by analyzing data and adapting strategies accordingly.

Education

Bachelor's Degree in Marketing

Querétaro, Querétaro, México

2019-2022

Languages

• Spanish (Native)
• English (Advanced C1)

Passionate about marketing and committed to excellence, I am dedicated to driving success and expanding the reach of the businesses I work with.

Professional Experience

Marketing Manager, Cheaterbuster

San Francisco, California

November 2018 - November 2022

• Led innovative marketing strategies to boost brand awareness and user growth.
• Developed and executed targeted digital campaigns, optimizing performance through data analytics.
• Managed content creation, social media, and cross-functional team collaboration.
• Established Cheaterbuster as a trusted industry name by staying ahead of trends and adapting strategies.
• Conducted market research to identify new opportunities and customer insights.
• Increased user engagement by 35% through strategic social media campaigns.
• Implemented SEO best practices, resulting in a 50% increase in organic search traffic.
• Launched successful email marketing campaigns, achieving an average open rate of 25%.
• Coordinated with the product team to align marketing efforts with product launches.

Marketing Manager, Justin Tye - Real Estate Marketing Manager

November 2022 - April 2024

• Drove growth and enhanced brand visibility in the real estate market.
• Created and implemented innovative marketing campaigns to attract and retain clients.
• Specialized in digital marketing, social media management, content creation, and lead generation.
• Delivered exceptional results through data analysis and strategy adaptation.
• Improved lead conversion rates by 20% through targeted advertising.
• Developed a comprehensive content strategy that increased website traffic by 40%.
• Managed a budget of $500,000, optimizing spend across various marketing channels.
• Organized and executed successful open house events, resulting in increased property sales.
• Fostered partnerships with local businesses to enhance community engagement and brand loyalty.

Academic Training

Bachelor's Degree in Marketing 

Universidad Autónoma de Querétaro, Querétaro, Querétaro, México

2019-2022

- Core Competencies: Gained a comprehensive understanding of marketing principles, including market research, consumer behavior, branding, advertising, and strategic marketing.

- Digital Marketing Focus: Specialized in digital marketing strategies, including SEO, SEM, PPC advertising, social media management, and email marketing.

- Practical Projects: Engaged in numerous hands-on projects that involved creating and executing marketing plans, developing digital campaigns, and performing market analyses.

- Data Analysis Skills: Developed proficiency in using data analysis tools and techniques to inform marketing decisions and optimize campaign performance.

- Content Creation: Learned effective content creation strategies for various platforms, focusing on creating compelling and engaging content to drive audience engagement and brand loyalty.

- Marketing Analytics: Enhanced skills in marketing analytics, learning how to track, measure, and interpret data to improve marketing effectiveness and ROI.

- Customer Segmentation: Acquired expertise in identifying and targeting key customer segments to tailor marketing efforts for maximum impact.

- Strategic Planning: Mastered the art of strategic planning, including the development of long-term marketing strategies that align with business goals.

- Project Management: Developed strong project management skills, including the ability to manage multiple projects simultaneously, meet deadlines, and deliver high-quality results.

- Coding Proficiency: Gained coding skills in HTML, CSS, JavaScript, and SQL, enabling the creation and optimization of digital marketing assets.

- Team Collaboration: Worked collaboratively with peers on group projects, enhancing teamwork and communication skills.

- Professional Development: Participated in workshops and seminars to stay current with the latest marketing trends and technologies.

- Awards and Honors: Graduated with honors, reflecting a commitment to academic excellence and a strong understanding of marketing principles and practices.