Marbe

Strategy & Business Transformation graduate with hands-on experience across digital business, e-commerce, market research, customer experience and strategic projects. Experienced translating user and business needs into product and marketing recommendations, developing competitive insights, building KPI dashboards and creating client-ready narratives and presentations. Strong communication skills, with international consulting experience in Switzerland and practical experience using AI tools for business analysis.

Motivated by product marketing, technology and AI, with a strong interest in BMW´s products and their impact on users and businesses.

Business & Process Analyst at Impulsora Elizondo (2025-08 – Present)

• Analyzed customer journeys, product information and e-commerce workflows to identify friction points and opportunities to improve the digital customer experience.
• Supported website and digital initiatives by translating business and customer needs into recommendations for content, product presentation, navigation and conversion.
• Conducted competitive and market research to identify opportunities for digital growth, customer engagement and improved online experience.

E-commerce Intern at FEMSA OXXO (2025-07 – 2025-12)

• Built regional performance dashboards in Advanced Excel covering 30+ regions, translating data into actionable insights for commercial and digital decision-making.
• Benchmarked 15+ digital payment and fintech solutions, analyzing competitors, customer propositions and market trends to inform strategic planning.
• Supported e-commerce initiatives through performance analysis, research and executive-ready business reporting.

International Consulting Project at Germann + Frei AG (2025-02 – 2025-06)

• Conducted quantitative and qualitative market research across three target segments, analyzing competitors, market trends, customer dynamics and growth opportunities.
• Developed strategic recommendations and client-ready presentations, translating complex research into clear business narratives for senior leadership.
• Coordinated work within a multicultural consulting team, adapting analysis and communication to an international client environment.

Digital Platform Strategy Project at Chubb Insurance (2024-01 – 2024-12)

• Analyzed organizational processes and customer-facing digital touchpoints to identify opportunities for product, user experience and digital transformation improvements.
• Designed and presented a client-facing digital platform concept based on customer needs, business requirements and competitive considerations.

B.Sc. in Strategy & Business Transformation – Tecnológico de Monterrey (ITESM) (2022-08 – 2026-06)

Exchange Semester in Marketing in an International Context – Eastern Switzerland University of Applied Sciences (OST) (2025-02 – 2025-07)