Paulet Martínez

Marketing and commercial strategy professional with 15 years of experience across insurance, consumer goods CPG, market research, and food ingredients, with a primary focus on the food & beverage sector (12 years). I have worked in various categories, including bakery, snacks, dairy, beverages, and quick-service restaurants, and collaborated with industries such as foodservice, retail, apparel & fashion, hospitality, pharmaceutical, banking, and luxury goods.

My career combines over 10 years in market research and brand strategy with 5 years in digital, corporate, and traditional marketing. I specialize in leveraging metrics and marketing analytics to guide strategic decision-making.

I have successfully led projects with global and regional scope (Americas and Europe), managing multicultural, English-speaking teams, and have been recognized for a positive, strategic, and results-driven leadership style that inspires teams and ensures adaptability in fast-changing environments.

Global Marketing, Digital, and Insights leader with 15 years of experience in B2C and B2B environments across North America, LATAM, and Europe. Proven track record leading integrated marketing, digital transformation, brand strategy, consumer insights, and data-driven decision-making. Experienced in building and managing high-performing global and regional teams, launching large-scale omnichannel campaigns, integrating AI-driven tools, and shaping brand narratives grounded in user insights.

Skilled at scaling digital ecosystems, driving growth, and guiding cross-functional teams in fast-moving, innovation-led environments.

Master’s in Marketing – EGADE Business School, Tecnológico de Monterrey (2012)

Bachelor’s in Actuarial Science – Universidad Anáhuac (2010)