Business Owner
Ecomsur (2021 - Present)
Vans, The North Face & Timberland
- Demonstrated strong analytical skills to monitor, evaluate, and generate reports on ecommerce performance, offering valuable insights and suggestions for enhancing performance.
- Oversaw all aspects of managing ecommerce websites and official stores on Mercado Libre, which involved handling inventory, promotions, customer service, and the catalogue.
- Collaborated effectively with the marketing team to ensure seamless communication of campaigns.
- Enhanced the conversion rate through strategies such as A/B testing, introducing new tools, and enhancing the user experience.
- Led a team of 10 professionals. Delegated tasks and responsibilities to team members while providing ongoing guidance and support, resulting in improved productivity and employee satisfaction.
Media Coordinator
Caliente.mx (2019 - 2021)
- Procured national media space on websites and newspapers by negotiating and purchasing advertising space.
- Designed and executed a media plan while handling marketing invoices and resolving billing discrepancies.
- Conducted research to identify potential advertising placements, analyzed their effectiveness, and monitored their ongoing performance.
- Tracked the outcomes of marketing campaigns and converted the data into detailed reports for future reference.
Relationship Marketing Specialist eBay (2017 – 2019)
- As part of Onsite Marketing, oversaw the home page, emails, and push notifications to ensure compelling messaging and attractive merchandising.
- Collaborated with a creative agency to produce visually appealing assets for different communication channels.
- Maintained an up-to-date retail calendar, and developed customer engagement plans that aligned with it.
- Launched coupon campaigns and closely monitored the budget to ensure optimal use of resources.
Talentum Digital
Telefónica Movistar (2016 – 2017)
In charge of managing on-site content, which included coordinating with the digital agency. Provided detailed reports that summarized the ecommerce performance.
Product Analyst
Seguros Monterrey New York Life (2015 – 2016)
Led the development of products, starting with the planning and definition phase, followed by implementation, communication strategy, and concluding with the launch and training.
