Marcela Valle

With over 6 years of experience in ecommerce and digital marketing, I am a skilled business administrator with a demonstrated ability to manage teams, drive sales, and enhance customer experience.

Business Owner

Ecomsur (2021 - Present)

Vans, The North Face & Timberland

• Demonstrated strong analytical skills to monitor, evaluate, and generate reports on ecommerce performance, offering valuable insights and suggestions for enhancing performance. 
• Oversaw all aspects of managing ecommerce websites and official stores on Mercado Libre, which involved handling inventory, promotions, customer service, and the catalogue. 
• Collaborated effectively with the marketing team to ensure seamless communication of campaigns. 
• Enhanced the conversion rate through strategies such as A/B testing, introducing new tools, and enhancing the user experience.
• Led a team of 10 professionals. Delegated tasks and responsibilities to team members while providing ongoing guidance and support, resulting in improved productivity and employee satisfaction.

Caliente.mx (2019 - 2021)

• Procured national media space on websites and newspapers by negotiating and purchasing advertising space. 
• Designed and executed a media plan while handling marketing invoices and resolving billing discrepancies. 
• Conducted research to identify potential advertising placements, analyzed their effectiveness, and monitored their ongoing performance. 
• Tracked the outcomes of marketing campaigns and converted the data into detailed reports for future reference.

• As part of Onsite Marketing, oversaw the home page, emails, and push notifications to ensure compelling messaging and attractive merchandising. 
• Collaborated with a creative agency to produce visually appealing assets for different communication channels. 
• Maintained an up-to-date retail calendar, and developed customer engagement plans that aligned with it. 
• Launched coupon campaigns and closely monitored the budget to ensure optimal use of resources.

Telefónica Movistar (2016 – 2017)

In charge of managing on-site content, which included coordinating with the digital agency. Provided detailed reports that summarized the ecommerce performance.

Product Analyst

Seguros Monterrey New York Life (2015 – 2016)

Led the development of products, starting with the planning and definition phase, followed by implementation, communication strategy, and concluding with the launch and training.

Maestría Liderazgo Positivo - Tec Milenio - 2023

Maestría en Marketing Digital y comercio digital - Esden Business School - 2016

Licenciatura en Administración de Empresas - ITESM CCM - 2014