Data Analyst
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My name is Mariana, I'm a Business Manager with speciality in Big Data and Analytics. I have experience in analyzed large volume of data, run models and identify insights with the client and give strategy recommendations. I've been working in Nielsen Mexico and Ipsos Spain.
Science Analyst intern in BHT. Accompany the client throughout the process of development and validation of its communication strategy. Identify insights with the client and measure their effectiveness to become communication routes on which to support the company's communication strategy in the short and medium term. Methodologies used: early stage advertising studies (Early Stages), communication concept testing, insights screening, creative screening.
Technical Service Agent for Huawei USA/Canada.
Project Consultant in Price and Promotion solution (pricing). Revenue Management. Providing powerful insights and recommendations for major Pharma and Retail companies from Mexico and LATAM on how to achieve commercial objectives by optimizing its pricing and promotion including trade and in-store strategy based on a multiple regression model and price elasticity analysis.
BARCEL ORGANIZATION. BIMBO GROUP.
Business Planner Intern in marketing department. Analyze internal and external sales data, creating reports and insights to assist the marketing department with product strategies.
EAE Business School (Barcelona, Spain): Master degree in Big Data and Analytics. Speciality in Agile Methodologies.
Universidad del Valle de México: Bachelor degree in Business Management.
