Mario Amkie
Marketing Expert - Manager - Director
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Sobre mí
Creative and ambitious professional with proven success leading corporate marketing and internal communications for small to multimillion-dollar companies across diverse industries such as automotive, retail, consumer goods, licensing etc.
Excel in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Exceptionally well-organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.
Leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize, develop and execute marketing campaigns that build memorable brands. Able to establish a team-spirited environment through a positive and proactive leadership style.
Experiencia
marketing & INDUSTRY ENGAGEMENT MANAGER – GS1 Mexico / Mexico City - Apr 2021 – Current
- Leading the apparel, logistics and financial sectors
- Marketing strategies development and sales
- Project development and implementation
- Sales and incentives programs
- Link with organizations such as BANXICO, CNBV and industry chambers (CANAIVE, CANAINTEX, Etc.)
- Head of e-commerce, communication and digital marketing for 3 brands with more than 230 stores around Mexico.
- Launched two e-comm sites in less than 45 days.
- Achieved the digital transformation for the company.
- Selected in Coca Cola’s 2015 Bridge Latam Entrepreneurial Program (120 startups, among 10 selected, and 1 of 2 to actually become a supplier).
- 1 of 3 Mexican Startups ever to be invited to Web Summit’s Alpha Program.
- Leader of the technological team from the project´s inception, through to the final delivery of an app & web service.
- Managing a +5,000 crowdsourced field staff
- Responsible for all the communications at the post-sale division (MOPAR brand).
- Coordinated events and acted as brand spokesman for PR activities, among other.
- Developed and implemented the marketing plan for the accessory portfolio, vendor development and new product launches. Responsible for the incentive plan and dealership training programs, also conducted courses to train 89% of the network, developed wholesale programs.
- Implemented the new image for MOPAR during the brand's 75-year anniversary.
- Grew the social media followers / fans base from 3,000 to over 100,000, with a total investment below USD 1,500 in 3 months.
- I achieved the implementation for the 1st CRM and direct mailing programs for MOPAR in Mexico.
- 12% increase in revenues in the accessories portfolio and 8% in the auto parts division 2014 Vs 2013, 9% / 8% - 2013 Vs 2012 and 11% - 12% - 2012 Vs 2011.
Educación
universidad tecnológica de mÉxico - Mexico City
- Marketing, BA
- Finance, Diploma
- Digital Marketing, Diploma
- Google Analytics course - Códice (Google partner)
- Social media marketing seminar Katedra
- Photography “Image production” course Universidad Iberoamericana
- Marketing and advertising Interuniversity congress ITAM
- Leadership & Management:
- UBITS – Productive brain, Disney inspiration, negotiation, innovative techniques, etc.
- Harvard Manager Mentor - Difficult interactions, persuading others, delegating, goal setting, performance essentials, etc.
