Marketing lead generator specialist MX & CA (Coordinador Marketing MX & CA) at Hexagon Manufacturing Intelligence (2024-03 – 2025-11)
Marketing lead generation specialist managing marketing operations for Mexico and Central America region
- I increased the qualified pipeline by 30% from 2024 to 2025, reaching $12.5 million USD.
- I generated 53 closed-won sales opportunities originating from marketing actions.
- I planned and executed the go-to marketing plan.
- Implemented the 'go to market' strategy through tradeshows, private events, live webinars, and ABM MKT
- Managed external vendors like marketing agencies, catering and BTL services
- Marketing funnel management and conversion, B2B leads follow up and inbound marketing
- I developed B2B marketing strategies using tools such as 6sense, Sales Navigator, Jasper, and Salesforce
- I managed the budget and reported directly to the CEO
- I organized live webinars focused on customer acquisition for new technologies
- I Managed email marketing, generated content with artificial intelligence
- Managed Linkedin and google adds platforms
Sr Sales Development Representative at project44 (2022-02 – 2024-02)
Senior Sales Development Representative responsible for ensuring pipeline compliance and providing commercial support for Mexico and Central America in the B2B segment
- Responsible for ensuring pipeline compliance and providing commercial support for Mexico and Central America in the B2B segment; my tasks included:
- Research and qualification of leads, increasing market penetration in LATAM.
- I made the initial contacts and gathered project requirements.
- I provided support to prospects and new users, increasing the growth of product users.
- I qualified opportunities in collaboration with the engineering and sales team.
- I collaborated on marketing campaigns and attended in-person events, such as the Logistics World Summit and ETYL.
- I provided commercial support for agreements, working directly with the Account Executive in negotiations and business processes until closing.
Sr Sales Executive at Kellogg company (2019-10 – 2021-11)
Senior Sales Executive in traditional channel management and regional account development
- I played the role of sales representative in the traditional channel, collaborating with distributors and managing regional accounts like Bokados to develop snack brands through commercial expansion generating B2C ecosystems.
- In 2020, I grew by 28% compared to the previous year and by 5% against the budget in Monterrey.
- In 2021, I achieved a growth of +17% compared to 2020.
- Based on Fill rate metrics and customer inventory information, I negotiated orders,'sell in' and 'sell out'.
- I developed the relationship with DSD customers, the development category, and customer performance metrics. I implemented buyer activation programs and executed retail strategies.
- I've prospected and managed remote clients
- 'Follow up of path to purchase' and go to market in Monterrey and northern Mexico.
