Miranda Pérez

A marketing and media strategist with proven experience in managing brand projects from start to finish. I´m passionate about driving innovation and creativity by collaborating with cross-functional teams to develop campaigns that emotionally connect with consumers. I´m to apply my ability to analyze the competitive landscape and contribute to the evolution of leading brands.

Internships Content Creator- Corporate Events at Centro de Convenciones SEP (2023-10 – 2024-04)

• Created and published content for institutional social media channels to support the brand presence of corporate events held at the venue.
• Assisted with logistics coordination for corporate events, tracking materials and vendors to support smooth and timely on-site execution.
• Collaborated with the team in adopting Scrum-based workflows for content and event deliverables, improving coordination and follow-through.

Marketing Trainee at PHD Mexico (2023-11 – 2024-06)

• Implemented analytical tools that streamlined reporting by 20%, supporting strategic decision-making. This experience shows my ability to analyze the environment and collaborate with key areas to improve processes.
• Managed quarterly business reviews, accelerating the approval cycle for new creative assets by 15%, which demonstrates my skill in collaborating with multiple areas to align strategy with execution

Account Executive at PHD Mexico (2024-07 – 2024-11)

• Built and maintained Excel-based reports tracking the reach and performance of TV, radio, and print spots for national and international clients.
• Coordinated with internal teams and media vendors to follow up on campaign deliverables, supporting smooth execution across multiple channels.
• Supported client communication by preparing clear performance summaries that translated media data into actionable insights for decision-making.
• Managed purchase order follow-up and budget tracking for active campaigns, maintaining accurate records across accounts.

University Projects | Market Research at Self-directed (2023-11 – 2024-06)

• Conducted market research studies through surveys, interviews, and data analysis.
• Identified consumer trends and presented actionable recommendations for academic marketing projects.
• Strengthened ability to translate insights into strategies for audience and brand growth.

BS in Business Relations – National Polytechnic Institute (IPN) (2020 – 2024)