Internships Content Creator- Corporate Events at Centro de Convenciones SEP (2023-10 – 2024-04)
- Created and published content for institutional social media channels to support the brand presence of corporate events held at the venue.
- Assisted with logistics coordination for corporate events, tracking materials and vendors to support smooth and timely on-site execution.
- Collaborated with the team in adopting Scrum-based workflows for content and event deliverables, improving coordination and follow-through.
Marketing Trainee at PHD Mexico (2023-11 – 2024-06)
- Implemented analytical tools that streamlined reporting by 20%, supporting strategic decision-making. This experience shows my ability to analyze the environment and collaborate with key areas to improve processes.
- Managed quarterly business reviews, accelerating the approval cycle for new creative assets by 15%, which demonstrates my skill in collaborating with multiple areas to align strategy with execution
Account Executive at PHD Mexico (2024-07 – 2024-11)
- Built and maintained Excel-based reports tracking the reach and performance of TV, radio, and print spots for national and international clients.
- Coordinated with internal teams and media vendors to follow up on campaign deliverables, supporting smooth execution across multiple channels.
- Supported client communication by preparing clear performance summaries that translated media data into actionable insights for decision-making.
- Managed purchase order follow-up and budget tracking for active campaigns, maintaining accurate records across accounts.
University Projects | Market Research at Self-directed (2023-11 – 2024-06)
- Conducted market research studies through surveys, interviews, and data analysis.
- Identified consumer trends and presented actionable recommendations for academic marketing projects.
- Strengthened ability to translate insights into strategies for audience and brand growth.
