Marketing Analyst and Digital Strategist
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Marketing professional with a strong background in data analysis, market research, and digital marketing. Skilled in developing and executing campaigns, managing social media, and creating compelling content. Proficient in analytics to drive strategic decisions and enhance brand positioning. Proven ability to boost engagement, sales, and customer relationships.
Consolidated data from customer databases, web analysis tools, surveys, and market studies using Google Analytics and CMiC Enterprise.
Utilized Python and AI for predictive analysis to forecast consumer trends.
Conducted market and brand analyses to identify opportunities and recommend actions.
Conducted competitive studies to refine value propositions and communication strategies.
Enhanced marketing to improve accuracy, cut costs, and position as a sustainability leader.
Bachelor of Marketing Universidad Iberoamericana
