Rebecca Peralta

Brand Manager with 10+ years of experience in brand management, brand strategy, and integrated marketing (ATL, BTL, and digital) for global consumer brands including BIC, AutoZone, Audi, Little Caesar's LATAM division and La Costeña. Skilled in campaign management, consumer insights, and go-to-market execution across multi-market LATAM operations. Experienced in managing project profitability and budget compliance while identifying new business opportunities within existing accounts.

Track record of leading cross-functional and agency teams, strengthening brand positioning and brand equity, and driving operational efficiency through process optimization.

Brand Manager at FCB México (2021-11 – 2026-04)

• Shaped brand strategy and positioning across a multi-category portfolio of 7 international brands (BIC, CLIP, AutoZone, La Villita, Little Caesar's), ensuring message consistency and alignment with business objectives across LATAM and the Caribbean.
• Led cross-functional teams of 8–15 (media, social, creative, production) to plan and deliver integrated 360° marketing campaigns on time and on brand.
• Oversaw the rollout of 10–15+ ATL, BTL, and digital campaigns per year, aligning execution with awareness, engagement, and positioning KPIs to strengthen brand equity.
• Managed end-to-end production (TV commercials, digital assets, photoshoots), ensuring creative quality and brand consistency across all deliverables.
• Partnered with clients and internal teams on KPI definition and performance analysis, converting data into actionable consumer insights that informed brand decisions.
• Coordinated multi-market campaign rollouts across 13 LATAM countries, adapting brand strategy for regional relevance while preserving global brand consistency.
• Managed budget compliance and profitability across productions and media campaigns, protecting agency margins while meeting scope commitments.
• Identified and developed new business opportunities within existing client accounts, strengthening long-term revenue.

Account Supervisor (Brand & Campaigns) at Alvarado Molina (2019-08 – 2021-10)

• Led brand strategy, planning, and execution of ATL and BTL campaigns for consumer brands including La Costeña and Audi, strengthening brand positioning in competitive categories.
• Directed multidisciplinary teams to deliver integrated marketing campaigns on schedule and within brand guidelines.
• Managed audiovisual production (TV, radio, digital) end-to-end, from creative concept through final execution.
• Contributed to new business pitches and strategic proposals, supporting agency growth through client acquisition efforts.
• Redesigned internal workflows and approval processes, improving operational efficiency by approximately 15–20% and reducing campaign turnaround time.

Project Manager (360 Campaigns) at Flock (2017-06 – 2019-04)

• Developed and executed 360° marketing and brand strategies for Burger King, Vips, and Clorets, translating consumer insights into actionable campaign plans.
• Led ATL and digital campaign planning grounded in market analysis and consumer behavior research to support brand growth.
• Drove account growth through upselling strategies and client development, strengthening long-term client relationships.

Account Supervisor at Grupo KP | Grupo Presidente (2015-11 – 2017-04)

• Coordinated integrated communication strategies and creative materials for brands across multiple industries.
• Managed client relationships and campaign performance tracking, ensuring alignment with brand and business objectives.

CRM Marketing Executive at Terán (BBVA) (2014-05 – 2015-11)

• Managed CRM and email marketing campaigns, overseeing audience segmentation, execution, and performance tracking.

Marketing Executive at Neurona Publicidad – Landsteiner Scientific (2013-02 – 2014-02)

• Coordinated production of marketing materials and agency-client communication, improving delivery timelines and quality standards.

Bachelor's Degree in Communication – Universidad Anáhuac del Sur (2016)