René Hernández Echávez

Executive with extensive leadership experience in sales, operations, commercial strategy, business development, industrial services, construction, logistics, and transportation. Proven track record leading multi-site operations, improving profitability, optimizing working capital, driving market expansion, and building high-performance teams. Recognized for delivering sustainable growth, operational efficiency, customer satisfaction, and strategic transformation in highly competitive and challenging markets.

Strong expertise in P&L management, commercial negotiations, operational excellence, cost optimization, and organizational leadership.

Country manager - Austin Powder - Torreon, Coahuila

(2024-03 - 2024-12)

Led national operations and business strategy, overseeing commercial, financial, operational, and customer service functions.

• Increased profit margins by 4% despite adverse market conditions.
• Reduced working capital by 13%.
• Achieved 36% savings in maritime freight costs.
• Reduced packaging costs by 50%.
• Decreased customer complaints by over 50% while maintaining zero customer satisfaction penalties.

Commercial director - Pumping Team - Mexico City

(2018-01 - 2023-12)

Directed national commercial strategy, budgeting, business development, marketing, and stakeholder relations.

• Consolidated company leadership as Mexico's top concrete pumping service provider.
• Reduced customer complaints by more than 50%.
• Maintained zero overdue accounts through strong financial and credit management.
• Led corporate rebranding and digital positioning initiatives.

General manager - Tricosur – Grupo GORSA - Mexico City

(2016-01 - 2018-12)

Oversaw operations across dredging, aggregates, asphalt, and construction materials divisions.

• Developed commercial and operational growth strategies aligned with corporate objectives.
• Expanded market share through new product development.
• Positioned the company as the largest independent concrete and construction materials provider in Southern Mexico.

Regional commercial manager - CEMEX – Industrial division - Mexico City

(2014-01 - 2016-12)

Led commercial operations, strategic planning, forecasting, contract negotiations, and customer portfolio management.

• Managed annual sales exceeding USD $54 million.
• Reduced overdue accounts by 16%.
• Negotiated strategic supply agreements with industrial clients.

Regional commercial manager - CEMEX – Aggregates division - Mexico City

(2013-01 - 2014-12)

Directed regional commercialization strategy and market expansion.

• Generated annual sales of USD $5.5 million.
• Increased sales by 18% within target markets.
• Reduced overdue accounts by 17%.

Regional cluster manager - CEMEX - Torreon, Coahuila

(2006-01 - 2013-12)

Managed eight ready-mix concrete plants, including operations, maintenance, quality, safety, logistics, and human resources.

• Delivered annual sales of USD $14.5 million.
• Maintained operating margins above 18%.
• Improved operational efficiency and financial performance beyond industry benchmarks.

Regional Manager - CEMEX Ready Mix Division - Tamaulipas

City Manager - CEMEX Ready Mix Division - Saltillo

Co-Founder & General Manager - Sta. Librada Ranch

Commercial Executive - Atlántico Bank

MBA - Universidad Iberoamericana

Bachelor's Degree - Business Administration - Tecnológico de Monterrey

Certification - Corporate Social Responsibility - Tecnológico de Monterrey