René Hernández Echávez
Country manager
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Sobre mí
Executive with extensive leadership experience in sales, operations, commercial strategy, business development, industrial services, construction, logistics, and transportation. Proven track record leading multi-site operations, improving profitability, optimizing working capital, driving market expansion, and building high-performance teams. Recognized for delivering sustainable growth, operational efficiency, customer satisfaction, and strategic transformation in highly competitive and challenging markets.
Strong expertise in P&L management, commercial negotiations, operational excellence, cost optimization, and organizational leadership.
Experiencia
Country manager - Austin Powder - Torreon, Coahuila
(2024-03 - 2024-12)
Led national operations and business strategy, overseeing commercial, financial, operational, and customer service functions.
- Increased profit margins by 4% despite adverse market conditions.
- Reduced working capital by 13%.
- Achieved 36% savings in maritime freight costs.
- Reduced packaging costs by 50%.
- Decreased customer complaints by over 50% while maintaining zero customer satisfaction penalties.
Commercial director - Pumping Team - Mexico City
(2018-01 - 2023-12)
Directed national commercial strategy, budgeting, business development, marketing, and stakeholder relations.
- Consolidated company leadership as Mexico's top concrete pumping service provider.
- Reduced customer complaints by more than 50%.
- Maintained zero overdue accounts through strong financial and credit management.
- Led corporate rebranding and digital positioning initiatives.
General manager - Tricosur – Grupo GORSA - Mexico City
(2016-01 - 2018-12)
Oversaw operations across dredging, aggregates, asphalt, and construction materials divisions.
- Developed commercial and operational growth strategies aligned with corporate objectives.
- Expanded market share through new product development.
- Positioned the company as the largest independent concrete and construction materials provider in Southern Mexico.
Regional commercial manager - CEMEX – Industrial division - Mexico City
(2014-01 - 2016-12)
Led commercial operations, strategic planning, forecasting, contract negotiations, and customer portfolio management.
- Managed annual sales exceeding USD $54 million.
- Reduced overdue accounts by 16%.
- Negotiated strategic supply agreements with industrial clients.
Regional commercial manager - CEMEX – Aggregates division - Mexico City
(2013-01 - 2014-12)
Directed regional commercialization strategy and market expansion.
- Generated annual sales of USD $5.5 million.
- Increased sales by 18% within target markets.
- Reduced overdue accounts by 17%.
Regional cluster manager - CEMEX - Torreon, Coahuila
(2006-01 - 2013-12)
Managed eight ready-mix concrete plants, including operations, maintenance, quality, safety, logistics, and human resources.
- Delivered annual sales of USD $14.5 million.
- Maintained operating margins above 18%.
- Improved operational efficiency and financial performance beyond industry benchmarks.
Regional Manager - CEMEX Ready Mix Division - Tamaulipas
City Manager - CEMEX Ready Mix Division - Saltillo
Co-Founder & General Manager - Sta. Librada Ranch
Commercial Executive - Atlántico Bank
Educación
MBA - Universidad Iberoamericana
Bachelor's Degree - Business Administration - Tecnológico de Monterrey
Certification - Corporate Social Responsibility - Tecnológico de Monterrey
