Digital Strategy & Content Lead at Rock The Agency (2023-11 – Present)
- Led end-to-end digital strategies for a diverse portfolio of high-impact accounts (Mitsubishi, Coppel, Herdez), breaking silos between data, creative, and media teams to align execution with business objectives.
- Co-led pitches and strategic development for key initiatives, including Coppel's IAB Award-winning "Noches Ofertólogas", integrating creative execution with data insights to drive measurable commercial impact.
- Spearheaded the agency's digital transformation and team expansion, driving a 200% increase in brand performance by implementing scalable digital frameworks and advanced measurement practices.
- Acted as a senior strategic partner for clients, leading monthly performance reviews and translating complex analytics into actionable business and media optimization recommendations.
Growth Specialist at Gerundio (2023-06 – 2023-11)
- Designed and led full-funnel digital growth strategies, integrating SEO and performance media (Google Ads) to maximize traffic, conversion, and incremental efficiency.
- Translated campaign data (Google Analytics) into actionable C-suite reporting, defining measurement frameworks to optimize digital investment and improve overall performance.
- Managed performance-driven media campaigns across paid social ecosystems, executing continuous optimizations to lower acquisition costs, improve conversion rates, and ensure measurable revenue impact.
Senior Content Manager at Someone Somewhere (2021-09 – 2023-06)
- Spearheaded the strategic shift towards a video-first digital ecosystem, driving a 35% increase in top-of-funnel engagement and strengthening brand awareness across key platforms.
- Led the digital go-to-market strategy for the "Built to Last" campaign, breaking silos between creative, copywriting, and commercial teams to drive product awareness and ensure a cohesive digital presence.
- Leveraged data analytics and market trends to adapt digital strategies for Mexico and US markets, identifying cross-border growth opportunities and informing commercial decisions.
Content Manager at Aldo Conti (2019-02 – 2021-02)
- Designed and executed full-funnel digital strategies focused on audience acquisition and brand positioning, achieving a 35% growth in digital engagement and driving qualified traffic.
- Led eCommerce optimization initiatives (SEO & Conversion Rate Optimization), driving a 20% increase in online conversions (sell-out) by integrating commercial intent with digital assets.
- Managed cross-functional execution across digital channels, ensuring that creative assets and brand communication directly supported e-commerce revenue and performance KPIs.
Senior Community Manager at Culmen Consultores (2017-09 – 2019-02)
- Supervised the digital content strategy for multiple consulting clients, which increased their social media engagement by an average of 35%.
- Managed and executed SEO-optimized content plans that drove a 25% increase in organic traffic to client websites.
- Led client-facing campaign reporting, translating performance data into actionable insights and strategic recommendations.
Broadcaster, "Ideas Frescas" Show at MVS Radio 102.5 FM (2017-01 – 2017-09)
- Co-hosted a live radio show, contributing to content creation, research, and script development.
- Proposed creative content segments, including bumpers, intros, and ads, to enhance listener engagement.
Content Manager at The Cucu Room (2015-09 – 2017-01)
- Managed all paid and organic social media platform strategies.
- Supervised the style blog, including scheduling, proofreading, and coordinating contributor notes.
- Created and starred in digital video content to promote the brand.
Community Manager at INAES (Instituto Nacional de Emprendimiento) (2015-01 – 2015-09)
- Curated and published content aligned with the Institute's objectives to engage its online community.
- Managed follower interactions, responding to user inquiries and addressing concerns to maintain a positive brand presence.
