Silvia Jimenez

International Business professional with experience in project coordination, business operations, stakeholder management, process improvement and cross-functional collaboration. Proven ability to lead strategic initiatives, coordinate multiple workstreams, manage vendors, control budgets and execute projects from planning through implementation. Experienced working with internal and external stakeholders, overseeing event operations, implementing CRM solutions and supporting organizational growth through process optimization and data-driven decision making.

Core strengths include project execution, business operations, vendor management, strategic planning and operational excellence.

Marketing Manager - Aeropuertos y Servicios Auxiliares (ASA) - Mexico City

(2025-04)

• Managed a team of 6 contributors, including full-time staff and social service trainees, fostering collaboration, professional development and successful project execution.
• Built a collaborative team environment that improved engagement and knowledge sharing among full-time staff and trainees.
• Led the end-to-end planning, execution and delivery of the ACI Airport Day project, coordinating internal stakeholders, sponsors and external partners, achieving positive ROI with zero institutional budget.
• Managed strategic partnerships with industry organizations, media groups and commercial sponsors to support project objectives and increase organizational visibility.
• Coordinated cross-functional teams across marketing, operations, training and executive leadership to ensure alignment and successful project execution.
• Directed logistics, vendor management and operational planning for major industry events including AeroExpo, FAMEX, Tulum Air Show, Puerto Vallarta aviation events and educational forums.
• Increased annual lead generation by 25% for the organization's training division through process optimization and improved customer journey management.
• Led CRM implementation using Salesforce, improving customer traceability, workflow visibility and operational reporting.
• Managed project timelines, deliverables, budgets and stakeholder communications across multiple simultaneous initiatives.
• Developed operational processes and reporting mechanisms to improve project monitoring and execution.

Import Operations Specialist - El Palacio de Hierro - Mexico City

(2024-01 - 2025-01)

• Coordinated international supply chain activities and cross-functional communication between suppliers, logistics providers and internal stakeholders.
• Reduced international transportation lead times by 30% through improved planning, process optimization and supplier coordination.
• Managed documentation compliance, supplier audits and operational controls to ensure uninterrupted product flow.
• Supported process improvement initiatives focused on operational efficiency and risk mitigation.

Marketing Operations Intern - Colgate-Palmolive - Mexico City

(2023-01 - 2023-12)

• Supported category and marketing initiatives through analysis of Nielsen market data, consumer insights and commercial performance indicators.
• Coordinated promotional material development and deployment across retail channels, working closely with agencies, suppliers and cross-functional teams.
• Managed budget tracking, purchase requests and campaign audits to ensure compliance and resource optimization.
• Supported point-of-sale execution and promotional activities, ensuring alignment with brand objectives and commercial priorities.
• Collaborated with marketing, finance and supply chain teams to support campaign planning and execution.

Procurement & Logistics Intern - ABB - Remote

(2023-01 - 2024-01)

• Supported procurement operations and logistics projects within a global corporate environment.
• Monitored purchase orders, supplier performance and logistics workflows to ensure compliance and operational continuity.
• Coordinated stakeholders across multiple business functions to support project deliverables and operational objectives.
• Assisted in process optimization initiatives focused on procurement and supply chain efficiency.

Bachelor's Degree - International Business - Universidad Anáhuac México Norte (2020-01 - 2024-12)

Minor - Strategic Management - EM Strasbourg Business School (2023-01 - 2023-12)

Business Leadership Program - Genera Anáhuac México Norte (2022-01 - 2024-12)