Susana Reynoso

Visual strategist, packaging designer, and illustrator with 15 years helping build global brands like Coca-Cola, Mars, and Gerber. I take a project end to end, from art direction to LATAM compliance and print-ready final art.

My motor is creative freedom and play: experimenting, pulling in knowledge from wherever I find it, and applying it to each brand's vision. I blend digital agility, AI workflows, and a real human trace to create visual narratives where each brand speaks for itself.

Packaging Design & Digital Illustration at Freelance (2024 – Present)

Senior Creative Designer - Brand & Packaging at Beyond Design (2022 – 2024)

• Developed packaging proposals from concept to final artwork for global brands.
• Applied digital illustration to packaging and visual communication.

Coca-Cola Latin Center (2021 – 2022)

• Created design options and guided the creative and adaptation team with direction and feedback.
• Ensured visual identity consistency across Latin American markets, working closely with Coca-Cola's global Art Direction team.
• Managed delivery timelines and country-by-country labeling compliance.

Coca-Cola Africa (2019 – 2020)

• Ensured brand visual consistency in packaging projects for African markets.

Mars Account (2017 – 2019)

• Designed and conceptualized seasonal (Valentine's, Christmas) and innovation retail campaigns from creative proposal to master artwork.
• Directed campaign adaptation to POP and other formats, and served as liaison with the creative team, safeguarding brand guidelines.

Senior Designer at Beyond Design (2015 – 2017)

• Balanced a mixed role across creative design and production/quality control.
• Prepared print-ready files optimized for offset and flexographic printing, reducing ink coverage and production costs.
• Adapted labels in compliance with food and beverage regulations.

Junior Designer at Beyond Design (2013 – 2015)

• Developed POP materials and point-of-sale campaigns for retail.

Animatics Illustrator at Huevo Cartoon (2013 – 2013)

• Illustrated animatics for animation production.

Cintegra2 (2010 – 2013)

• Designed packaging and brand assets for national and international brands: Gerber, Nair, Nestum, Purina, and Arm & Hammer.

3D Modeling Diploma in Maya (2014 – 2014)

Animation Diploma – Universidad Autónoma de Querétaro (2011 – 2011)

B.A. in Graphic Design in Graphic Design – Universidad Autónoma del Estado de Hidalgo (2005 – 2009)