William Evans

Technical Team Lead and Lead Full-Stack Engineer with 8+ years of experience designing, building, and scaling customer-facing web applications, e-commerce platforms, image personalisation systems, and enterprise software solutions. Currently leading engineering initiatives for a multi-million-dollar personalisation platform, managing a team of seven developers and mentoring QA resources while remaining deeply hands-on in software architecture, feature development, CI/CD, testing strategy, and product delivery. Extensive experience with React, TypeScript, Ruby on Rails, Next.js, Node.js, Docker, Supabase, PostgreSQL, Vercel, GitHub Actions, and modern CI/CD practices.

Actively leverage OpenAI, Claude, and Google AI technologies throughout the software development lifecycle for architecture design, rapid prototyping, debugging, testing, documentation, workflow automation, and product discovery.

Technical Team Lead / Lead Full-Stack Engineer at LiveLink (2020-05 – Present)

Lead engineering delivery for a large-scale image personalisation and e-commerce platform, managing a team of seven developers and mentoring QA resources while driving product innovation, engineering standards, and technical strategy.

• Designed and delivered Smart Layouts, an intelligent layout selection system spanning desktop and mobile experiences.
• Built photo persistence capabilities that improved customer experience across sessions.
• Delivered mobile builder and preview functionality for product customisation workflows.
• Established GitHub Actions coverage reporting and automated quality gates.
• Led migration from Enzyme to React Testing Library.
• Delivered ADA accessibility improvements across multiple customer-facing experiences.
• Improved analytics accuracy by resolving conversion-impacting dead-click tracking issues.
• Contributed approximately 1,700 commits and delivered 360+ feature/fix commits during 2025–2026.
• Lead and mentor a team of seven engineers.
• Conduct technical interviews and hiring evaluations.
• Own technical estimation, project planning, and delivery forecasting.
• Work directly with enterprise clients to gather requirements and define solutions.
• Drive engineering standards, testing strategy, CI/CD improvements, and software quality initiatives.

Front-End Developer at Homeflow (2017-11 – 2020-05)

Developed and maintained customer-facing web applications using Ruby on Rails, JavaScript, React, jQuery, HTML, and CSS. Built and maintained internal products, integrated third-party APIs, performed full-stack troubleshooting, participated in code reviews, pair programming, automated testing, and performance optimisation initiatives.