Ximena Castillo

Junior marketing professional with hands-on experience in brand strategy, 360°

campaigns, design, digital marketing, and BTL activations. Skilled at generating measurable results in dynamic environments, storytelling, crafting campaign messages, and developing email marketing strategies that drive engagement and measurable results. Experienced in enhancing customer experience through personalized content, data-driven insights, and seamless multi-channel communication. Recognized for strategic mindset, creativity, analytical thinking,

and ability to work across multiple areas simultaneously with assertive communication. Highly motivated to contribute to impactful projects in international companies.

I am a Marketing professional with experience in 360° strategies, project management, and business development across diverse industries. My background includes leading BTL activations, lead generation, sponsorships, strategic partnerships, and event logistics, as well as managing offline and digital campaigns to strengthen brand positioning and customer engagement. Skilled in database management, KPI tracking, churn analysis, and process optimization, I combine strategic vision with hands-on execution.

I am proactive, adaptable, and results-driven, with a strong ability to collaborate in multicultural environments and deliver measurable impact.

I hold a Bachelor’s degree in Marketing, graduating with strong academic performance that earned me the CENEVAL Award for Academic Excellence (EGEL), a recognition granted to students with the highest scores nationwide. My education provided a solid foundation in strategic marketing, business management, consumer analysis, and communications, which I have complemented with practical experience in project management and integrated marketing campaigns.