Yvonne Martinez

Marketing manager with more than 15 years of experience, specialized in user acquisition, engagement and monetization in startup sector, as well as leading the marketing area, developing brand, communication strategies, product marketing and execution of strategic plans for products and implementation of offline and online media.

Marketing professional with over 15 years of experience, and I wish to express my strong interest in joining your team on the exciting project you are leading.

In my most recent role as Acquisition Marketing Manager, I had the privilege of designing and executing highly effective strategies targeting diverse user segments. My approach was based on in-depth data analysis and the implementation of experiments that led to driving growth for a startup dedicated to financial inclusion in Mexico. This experience has provided me with a valuable perspective on marketing's ability to generate a real and positive impact on society.

Previously, I led the Marketing team at one of the leading automotive companies in Mexico, a highly relevant industry in the country. During my time there, I was able to successfully develop and implement a comprehensive marketing strategy covering everything from digital growth to media planning. This experience allowed me to strengthen my leadership skills and demonstrated my ability to drive sustainable and effective growth in a competitive and challenging environment.

My deep commitment and responsibility are attributes that I consider essential to contribute significantly to any project.

Licenciatura en Mercadotecnia - Universidad Iberoamericana , 2005-2009

Diplomado en Project Management - Universidad Iberoamericana , 2020-2020.