Content Manager at Chiropractic First Group (2024-09 – Present)
- Develop regional content strategy across multiple markets, creating content plans that resonate with local audiences and align with business goals
- Lead content team mentorship and setting clear goals and fostering collaboration across markets and channels
- Develop and execute locally-relevant content strategies across Instagram, TikTok, and ads, translating global brand direction into market-specific executions
- Oversee end-to-end content production from concept development and storyboarding through final publishing, ensuring consistency in brand voice and quality
- Manage content calendars across markets and platforms, establishing workflows for planning, approvals, and publishing to ensure timely delivery
- Collaborate with Digital Marketing, Operations, and cross-functional teams to translate campaign goals into effective content deliverables, optimizing reach and conversion
- Leverage AI tools to produce long-form and social media content, including TCM content
Project & Traffic Manager (APAC) at Zenyum (2022-12 – 2024-06)
- Developed and executed regional content strategy across 7 APAC markets, translating global campaign briefs into scalable, locally relevant content
- Led concept ideation and production planning for regional campaigns, translating campaign briefs into platform-specific content strategies that drove engagement and market relevance
- Directed multi-market content production and shoots, sourcing partners, managing logistics, and providing on-site creative direction to ensure strong visual storytelling and brand consistency
- Oversaw quality control for video and graphic deliverables, ensuring consistency with brand guidelines and campaign objectives across all markets
- Streamlined production workflows using ClickUp and Slack, improving turnaround time by 40%, enhancing cross-team visibility, and increasing overall delivery efficiency
- Managed high-volume campaign deliverables, producing up to 70+ localized video assets per campaign across multiple markets
- Led end-to-end coordination of multi-language content production, ensuring consistency across all localized versions
- Analyzed content performance metrics by market to identify high-performing content types and formats
Senior Producer at Fewstones SG (2022-07 – 2022-12)
- Led production of B2B video content from initial briefing through final delivery, managing all production phases and ensuring alignment with client objectives
- Developed scripts, storyboards, and creative treatments tailored to client goals, demonstrating strategic thinking and creative direction
- Delivered multiple projects concurrently while maintaining quality standards and meeting timelines, managing cross-functional team coordination
Video Producer at StoreHub / BEEP (2020-01 – 2022-06)
- Produced B2B and B2C content across digital platforms, managing full production workflow from research and scripting through post-production and delivery
- Conducted research and developed scriptwriting and storyboarding for diverse content needs, translating business objectives into creative concepts
- Managed relationships with merchants, MSMEs, and internal stakeholders to ensure project alignment and stakeholder satisfaction
- Served as primary liaison for video teams, facilitating smooth communication and workflow coordination across departments
From Assistant Producer to TV & Digital Video Producer at Media Prima (2015-01 – 2020-01)
8TV Quickie, NTV7, Likely Media
- Produced and managed end-to-end content across digital and broadcast platforms
- Led production logistics including budgets, scheduling, and talent coordination
- Collaborated with talents, influencers, and sponsors on content execution
- Analyzed performance to optimize content effectiveness and delivery
