Andreasa Stera

Content Manager at Chiropractic First Group (2024-09 – Present)

Develop regional content strategy across multiple markets, creating content plans that resonate with local audiences and align with business goals
Lead content team mentorship and setting clear goals and fostering collaboration across markets and channels
Develop and execute locally-relevant content strategies across Instagram, TikTok, and ads, translating global brand direction into market-specific executions
Oversee end-to-end content production from concept development and storyboarding through final publishing, ensuring consistency in brand voice and quality
Manage content calendars across markets and platforms, establishing workflows for planning, approvals, and publishing to ensure timely delivery
Collaborate with Digital Marketing, Operations, and cross-functional teams to translate campaign goals into effective content deliverables, optimizing reach and conversion
Leverage AI tools to produce long-form and social media content, including TCM content

Project & Traffic Manager (APAC) at Zenyum (2022-12 – 2024-06)

Developed and executed regional content strategy across 7 APAC markets, translating global campaign briefs into scalable, locally relevant content
Led concept ideation and production planning for regional campaigns, translating campaign briefs into platform-specific content strategies that drove engagement and market relevance
Directed multi-market content production and shoots, sourcing partners, managing logistics, and providing on-site creative direction to ensure strong visual storytelling and brand consistency
Oversaw quality control for video and graphic deliverables, ensuring consistency with brand guidelines and campaign objectives across all markets
Streamlined production workflows using ClickUp and Slack, improving turnaround time by 40%, enhancing cross-team visibility, and increasing overall delivery efficiency
Managed high-volume campaign deliverables, producing up to 70+ localized video assets per campaign across multiple markets
Led end-to-end coordination of multi-language content production, ensuring consistency across all localized versions
Analyzed content performance metrics by market to identify high-performing content types and formats

Senior Producer at Fewstones SG (2022-07 – 2022-12)

Led production of B2B video content from initial briefing through final delivery, managing all production phases and ensuring alignment with client objectives
Developed scripts, storyboards, and creative treatments tailored to client goals, demonstrating strategic thinking and creative direction
Delivered multiple projects concurrently while maintaining quality standards and meeting timelines, managing cross-functional team coordination

Video Producer at StoreHub / BEEP (2020-01 – 2022-06)

Produced B2B and B2C content across digital platforms, managing full production workflow from research and scripting through post-production and delivery
Conducted research and developed scriptwriting and storyboarding for diverse content needs, translating business objectives into creative concepts
Managed relationships with merchants, MSMEs, and internal stakeholders to ensure project alignment and stakeholder satisfaction
Served as primary liaison for video teams, facilitating smooth communication and workflow coordination across departments

From Assistant Producer to TV & Digital Video Producer at Media Prima (2015-01 – 2020-01)

8TV Quickie, NTV7, Likely Media

Tentang