Izzati Khalid

I turn ideas into stories that connect and feel human. Over 3+ years, I've crafted business articles, social media content and marketing materials. I use storytelling with credible sources and ensure every piece is meaningful to people.

Freelance Writer & Personal Development at Self-Initiated (2025-05 – Present)

• Completed training in SEO and learned content marketing in Coursera.
• Studied foreign languages (Korean language) to expand in communication skills.
• Explored content creation strategy on a new platform like Threads app.
• Launched a personal Substack publication (October 2025).

Creative Writer at KNKV Group Sdn Bhd (2023-08 – 2025-04)

• Owned the end-to-end content lifecycle from research and planning to publishing, delivering 500+ SEO-optimized articles that were factually accurate, easy to digest, and tailored for business leaders and B2B audiences.
• Wrote diverse content including press releases, website copy, professional biographies for executives and clients, along with interview-based article.
• Worked cross-functionally with designers, developers, and PR teams to ensure cohesive content delivery for clients and in-house projects.

Digital Content Creator at HAUZ Sdn Bhd (2022-07 – 2023-05)

• Collaborated with marketing teams to develop content strategies, collecting user insights via surveys, social media plans and managed workflows in Notion.
• Produced short-form TikTok videos, wrote B2B articles, designed digital assets (guides, brochures, company profiles) and 35+ branded social designs for in-house and client projects.
• Conducted on-ground interviews at event booths to increase brand visibility.

Small Online Business at Self-Initiated (2020-08 – 2021-08)

• Managed customer inquiries, orders, and after-sales service via Instagram, Facebook, and Twitter, ensuring timely and professional communication.
• Utilized Instagram and Facebook insights to track user engagement and optimize content for target audience.
• Designed promotional materials and wrote product catalogues and descriptions.

BSc (Hons) in Geology – University Malaya, Kuala Lumpur (2017-09 – 2021-08)