Senior Digital Marketing Executive (Webmaster, SEO, AI, Ads & Automation) at Beacon Resort Sdn. Bhd. (2025-09 – Present)
Led website projects across multiple sister companies, overseeing content management, UI/UX design, multi-language implementation, and SEO strategy to ensure consistency and performance across brands.
- Managed 9 company-related websites end-to-end, including development, maintenance, content updates, and optimization, including multi-language sites.
- Developed custom Python applications integrated with the ChatGPT API to eliminate manual processes, significantly improving team productivity and operational efficiency.
- Built custom reporting dashboards integrating Google Analytics, Google Search Console, Google Ads, and Meta Ads Manager to deliver centralized, data-driven insights.
- Increased the main website's SEO clicks by 40% and impressions by 180% within 10 months.
- Optimized websites for SEO, AIO, and GEO readiness with proper content structure.
- Managed WhatsApp Business accounts for AI agent chatbots, message blasting, and lead tracking.
- Automated lead and inquiry capture from multiple sources (WhatsApp, email, website, forms) to CRM.
- Set up customized email templates for orders, form submissions, and WhatsApp notification messages.
- Built custom Chrome extensions and WordPress plugins to boost team productivity and automate workflows, reducing manual work.
- Managed VPS and hosting infrastructure, including Cloudflare, cPanel administration, DNS record management, email management, server configuration, and deployment.
- Collaborated closely with the ads team to launch promotional campaigns for higher conversion rates.
- Implemented workflow automations using n8n and API integrations to streamline cross-team operations.
- Mentored team members in website and technical setup, supporting skill development, knowledge transfer, and long-term career growth.
Digital Marketing Executive (Webmaster, SEO & Automation) at Beacon Hospital Sdn. Bhd. (2025-01 – 2025-08)
Optimized website performance and boosted search engine rankings through targeted SEO strategies. Ensured seamless website content management, uptime reliability, and security measures.
- Executed SEO marketing strategies, resolved website SEO issues to improve rankings and organic traffic.
- Leveraged SEO tools such as Ahrefs and custom Python scripts integrated with Google API.
- Lead website development projects, including major revamps focused on dynamic and scheduled content, utilizing Breakdance page builder to enhance site speed and performance.
- Custom-developed WordPress plugins to extend website functionality and features.
- Managed website security and server operations, liaising with hosting providers and vendor for website management, implemented Cloudflare and Imunify360 for robust website protection and reliability.
- Automate marketing performance tracking and implement automation with n8n and APIs.
- Tawk.to live chat leads tracking and push to CRM.
Digital Marketing Intern (Performance) at DriveFunnels Sdn Bhd (2024-07 – 2024-12)
Assisted the team in managing ad platforms, market research, optimizing, and tracking performance. Created creative assets for campaigns, performing CRO and Sales Audits to identify areas for improvement.
- Assist and managed Meta Ads and Google SEM campaigns, performance tracking and optimization.
- Conducted Wireframe & CRO audits to enhance user experience, layout designs, and conversion rates.
- Set up an Amazon Store with optimized product listings for international marketplaces.
- Revamped Shopify product pages, increasing sales through strategic layout enhancements.
- Delivered Sales Process Audits, identifying weaknesses and solutions to boost sales performance.
- Implemented workflow automation and EDM campaigns, streamlining customer communication and improving engagement through targeted, automated messaging.
SEO Assistant & WordPress Developer at The Rich Web (2022-09 – 2024-06)
Leveraged SEO expertise to enhance client websites, boost organic traffic, and improve Google rankings. Developed and optimized websites and eCommerce tailored functionalities to meet client needs.
- Applied SEO strategies that increased client websites' traffic to over 20,000 monthly organic visitors.
- Achieved a 10–20% improvement in SEO performance by implementing technical SEO fixes, optimizing site structures, and improving overall website speed, user experience and accessibility.
- Conducted in-depth keyword research using tools like Ubersuggest, Semrush, Google Search Console and Analytics, identifying high-performing keywords to drive better search rankings.
- Designed, developed, and maintained WordPress-based eCommerce platforms, incorporating custom functionalities to meet client-specific requirements and improve user experience.
Business Development & Digital Marketing at Sujihome (2020-04 – 2022-10)
Founded and managed an online store to gain hands-on experience in the eCommerce industry, while developing and refining skills in entrepreneurship, digital marketing strategies, and WhatsApp automation. Launched and managed campaigns and achieve a remarkable 6x ROAS with a tight ad budget.
