Asha Sibert

Social Media Manager at Freelance (Multiple Clients) (2025-10 – Present)

Developed and managed Instagram social media strategies to increase brand awareness and engagement for clients across beauty, accessories, and home retail.
Created, scheduled, and published engaging content, including graphics, captions, reels, and short-form videos aligned with brand identity.
Created product catalogues to support marketing, promotional, and sales initiatives.
Collaborated on joint marketing campaigns to expand brand reach and audience engagement.
Supported pop-up booth events by developing campaigns and promotional activities to attract walk-in customers and increase foot traffic.

Trust & Safety Specialist at ByteDance (TikTok) (2022-03 – 2026-04)

Reviewed and moderated high volumes of user-generated video content compliance with community guidelines and platform policies across Malaysia and Canada.
Assessed videos, captions, and metadata identifying policy violations performing initial and final-level moderation including user appeals and flagged content.
Corrected moderation discrepancies, inaccurate content tags, and escalated complex cases according to internal procedures.
Handled sensitive content involving dangerous substances, distracted driving, minor safety violations, sexual content, and graphic violence.
Maintained high accuracy and productivity while keeping up to date with evolving policies.
Served as President of the Event Committee, planning and coordinating company events, budgets, vendors, logistics, catering, and resource allocation.
Led the Newsletter and Creative team by gathering testimonials, activity updates, and departmental information.
Compiled and edited content for internal newsletters and prepared materials for management review and final approval.

Trust & Safety Specialist at ByteDance (TikTok) (2022-03 – 2026-04)

Content Moderator at Concentrix (2020-09 – 2022-03)

Reviewed and evaluated user-generated video content against global content moderation policies.
Moderated content across worldwide markets, ensuring consistent policy enforcement.
Handled user complaints, appeals, and disputed moderation decisions, including sensitive adult and sexual content.
Conducted quality reviews to identify moderation errors, inconsistencies, and policy gaps.
Mentored team members on content policies and supported the resolution of complex and borderline cases.
Collaborated with internal stakeholders to address recurring policy issues, clarify guidelines, and improve content review quality.

Content Moderator at Concentrix (2020-09 – 2022-03)

Elementary Front Desk Administration (Part Time) at The International School of Kuala Lumpur (ISKL) (2019-12 – 2020-02)

Managed daily front desk operations and general administrative activities within the school office.
Answered, screened, and transferred calls while recording and forwarding messages accordingly.
Prepared and circulated school announcements, notices, and administrative communications to students, parents, and staff.
Organised and maintained office documents, forms, student records, and paperwork.
Supported teachers and staff with daily administrative tasks and student-related coordination.
Supervised Grade 2–5 students during snack and lunch breaks, ensuring compliance with school procedures and student safety.
Assisted with student check-in, visitor enquiries, and general front desk support.
Prepared student early dismissal and leave documentation.

Digital Coordinator (Internship) at The International School of Kuala Lumpur (ISKL) (2019-01 – 2020-03)

Assisted Digital Lead in creating digital content for social media platforms and events.
Support Marketing & Communications department activities and other administration work.
Edited a 'Through the years - 1960 to 2010' video for the Grand Opening of the new campus in Ampang Hilir and compiled other videos for social media and events within ISKL
Screening through videos to ensure they meet the guidelines.

Retail Assistant (Part Time) at Factorie (2014-01 – 2014-06)

Maintained a clean and organised inventory and displays of seasonal clothing and accessories
Anticipated customer needs and provided them with high-quality service while upholding brand standards and values to ensure customers satisfaction
Meticulously handled POS system transactions including cash, credit card, exchange, returns and refunds to ensure a seamless and accurate cash flow

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