Brendan Chong

Experienced hospitality management professional with expertise in hotel operations, sales, revenue management, and leadership across multiple AccorHotels properties and international locations. Proven track record in pre-opening hotel operations, financial management, and strategic business development.

General Manager at AccorHotels – Novotel Johor Bahru City Centre (2025-05 – Present)

Pre-opening General Manager responsible for full hotel operations, compliance, profitability management, and strategic goal setting.

• Ensure full compliance to hotel operating controls, SOP's, policies, procedures, service standards, Brand Standards and Brand Pillars
• Handling complaints and oversee service recovery procedures
• Responsible for preparation, presentation and achievement of annual Operating Budget, Marketing & Sales Plan, KPI, Balance Score Card and Capital Budget
• Manage on-going profitability ensuring revenue and guest satisfaction targets are met and exceeded
• Deliver hotel budget goals and set short- and long-term strategic goals
• Develop and implement improvement actions and cost savings
• Strong understanding of P&L statements and corrective measures
• Ensure monthly financial outlooks for Rooms, Food & Beverage, Admin & General on target and accurate
• Maximize room yield and resort revenue through innovative sales practices and yield management
• Prepare monthly financial reporting for owners and stakeholders
• Manage business partner relationships to grow business
• Provide effective leadership and drive team members to achieve departmental and personal development goals
• Lead business planning and execution aspects
• Cooperate and respond to audits in timely manner
• Corporate client handling and new client acquisition
• Responsible for legalization, Occupational Health & Safety Act, fire regulations and legal requirements
• Ensure five principles of Corporate Governance are adhered to and in practice

General Manager at Swiss Garden Residence & Hotel Genting Highlands (2023-11 – 2025-05)

General Manager responsible for hotel operations, financial management, profitability, revenue management, and strategic planning.

• Ensure full compliance to hotel operating controls, SOP's, policies, procedures, service standards, Brand Standards and Brand Pillars
• Handling complaints and oversee service recovery procedures
• Responsible for preparation, presentation and achievement of annual Operating Budget, Marketing & Sales Plan, KPI, Balance Score Card and Capital Budget
• Manage on-going profitability ensuring revenue and guest satisfaction targets are met and exceeded
• Deliver hotel budget goals and set short- and long-term strategic goals
• Develop and implement improvement actions and carry out cost savings
• Strong understanding of P&L statements and corrective measures
• Ensure monthly financial outlooks on target and accurate
• Maximize room yield and resort revenue through innovative sales practices
• Prepare monthly financial reporting for owners and stakeholders
• Work, manage and develop business partner relationships
• Provide effective leadership to hotel team members
• Lead business planning and execution
• Cooperate and respond to audits
• Corporate client handling and new client acquisition
• Assist in residential sales and development
• Responsible for legalization, Occupational Health & Safety Act, fire regulations and legal requirements

Head of Commercial at Jia Xing Technology Sdn Bhd (2021-05 – 2023-11)

Head of Commercial for family-owned technology company focusing on market analysis, marketing, digital positioning and organizational restructuring.

• Drive Market and Comp set analysis
• Drive Marketing, Digital and Brand positioning and awareness
• Execute Strategies, Action Plan, Projects focus on 60% APAC and 40% EU and US market businesses
• Restructure, strengthen and improve Contracting, Procurement and Administration system

Director of Sales and Marketing at AccorHotels – Hotel Royal Hoi An, MGallery (2018-07 – 2020-07)

Executive Committee member and expat Director responsible for restructuring sales and marketing, revenue management, market positioning and digital implementation.

• Restructure S&M, strengthen Dream Makers' focus and drive team plans
• Review, establish and work on Budget, P&L, Revenue Management, Marketing & Digital
• Drive Market and Comp set analysis
• Drive Market positioning and brand awareness by city, country and region
• Execute Strategies, Action Plan, Projects and Promotions across Sales, OLTA, F&B, Room Divisions
• Exposure in Operations Management for Rooms and F&B to maximize revenue
• Invest in Learning & Development for talent growth and capability development
• Implement and fully utilize AccorHotels tools & systems
• Establish and grow MICE segment achieving highest revenue and contributing to F&B
• Sustain and create new top 10 markets for volume and high yield business
• Review OLTA positioning in market for financial and e-commerce optimization
• Implementation of new MGallery 2020 brand standard with strong Digital focus
• Acting GM for 6 months to support Owner, Finance and Operations

Director of Sales at AccorHotels – Pullman Hanoi (2015-09 – 2017-12)

Executive Committee member and expat Director of Sales for luxury hotel property.

Assistant Director of Sales I at AccorHotels – Pullman Kuala Lumpur Bangsar (2013-07 – 2015-05)

Pre-opening Assistant Director of Sales and Head of Department.

Multiple Properties Sales Manager at Sands China - Conrad & Holiday Inn Macao Cotai Strip Resort (2012-05 – 2013-05)

Pre-opening Multiple Properties Sales Manager for franchise resort.

Senior Business Development Manager at IHG – Crowne Plaza Mutiara Kuala Lumpur (2008-02 – 2012-04)

Senior Business Development Manager for hotel property.

Banquet Sales Manager at Hilton Hotel Corporation – Hilton Petaling Jaya (2005-09 – 2008-01)

Banquet Sales Manager responsible for event sales and planning.

Bachelor's Degree in Hospitality Management – Taylor's University, School of Hospitality & Tourism (1998 – 2002)