Carol Yong

Marketing, Commercial &

Education Professional with over 18 years of experience in strategic marketing, business development and client partnership management across FMCG, retail and education sectors. Experienced in building trusted relationships, leading cross-functional teams and delivering commercially impactful solutions. Passionate about continuous learning and people development, with practical experience in education operations, programme planning and parent engagement. Recognised for combining strategic thinking with a consultative, relationship-driven approach to create sustainable business growth and meaningful customer experiences.

Sales & Business Development Manager (Contract, Half Day) at FWS International Sdn Bhd (2024-08 – Present)

• Work with management to develop business growth strategies, product positioning and pricing plans for the education sector.
• Build strategic partnerships with preschools, kindergartens and international schools through solutions-based approach.
• Understand schools' operational requirements and recommend customised uniform, inventory management and procurement solutions.
• Identify new business opportunities and drive client acquisition while strengthening long-term customer relationships.
• Collaborate with internal teams to develop tailored proposals and deliver seamless customer experiences from onboarding through implementation.
• Provide market intelligence and competitive insights to support commercial decision-making and go-to-market strategies.

Operations Lead (Freelance) at JC Little Paradise (2023-04 – 2024-04)

• Established the centre's operational framework and standard operating procedures.
• Designed educational programmes and learning activities for young children.
• Planned and executed marketing campaigns, workshops and enrolment initiatives.
• Built strong relationships with parents through learning consultations and personalised support.
• Recruited, trained and coordinated teaching staff while managing daily centre operations.

Senior Account Director at AQM Corporate Sdn Bhd (2008-03 – 2023-03)

• Managed an annual client portfolio valued at over RM10 million, delivering integrated marketing and retail activation solutions.
• Served as the lead account partner for multinational brands including Nestlé, Coca-Cola, Samsung and Scholl, providing strategic marketing and commercial consultancy.
• Built and maintained long-term client relationships, ensuring successful campaign execution and high customer satisfaction.
• Planned and executed integrated marketing campaigns, aligning brand objectives with commercial and business goals.
• Led and mentored a cross-functional team of six members, overseeing project planning, resource allocation and execution.
• Collaborated with creative, production and operations teams to deliver high-quality projects on time and within budget.
• Identified new business opportunities and expanded existing accounts through consultative client management and strategic planning.

Volunteer Parent Educator & Facilitator at Persatuan Ban Foo, Kuala Lumpur (2018 – Present)

• Facilitate learning programmes for parents and young children (0–3 years), creating engaging and interactive learning experiences.
• Deliver parent education sessions on child development, parent-child relationships and positive parenting practices.
• Design age-appropriate learning activities that support children's cognitive, social and emotional development.
• Partner with volunteer teams to organise community education programmes and family engagement initiatives.

Bachelor's Degree in Business Information System – Oxford Brookes University (2004 – 2005)

Higher Diploma – FTMS College, Kuala Lumpur (2001 – 2003)