Snr. Digital Marketing Specialist at Biomed Global Services Sdn Bhd (2023-09 – Present)
- Planned, activated, and optimised paid social campaigns on Meta and LinkedIn, achieving a 12% improvement in ROAS over 3 months.
- Built and executed audience strategies including retargeting, lookalikes, and broad intent layers, increasing conversion rate by 8%.
- Collaborated with creative teams to develop static, video, and UGC assets; implemented structured creative testing frameworks, boosting engagement by 7% per campaign.
- Monitored campaign performance via GA4, pixels, and custom events; provided actionable insights that reduced CAC by 5%.
- Managed campaign budgets and pacing across multiple markets, ensuring all campaigns hit KPIs and revenue targets.
- Coordinated cross-channel campaigns with SEO, paid search, and content teams to deliver integrated marketing performance.
- Scaled a regional product launch campaign with a 15% increase in leads generated while reducing CAC.
- Improved click-through rates (CTR) on LinkedIn prospecting campaigns by 9% through audience optimisation.
Digital Marketing Specialist (Social Media) at Prominence Marketing Pty Ltd (2021-12 – 2023-08)
- Managed multiple client social media accounts across LinkedIn, Facebook, Instagram, and Twitter, driving 10–12% monthly follower growth.
- Published engaging, creative, innovative content for regularly scheduled posts to a broad variety of the clients' social media accounts, including LinkedIn, Facebook, Instagram, and Twitter.
- Coordinated social media messaging with advertising departments, brand managers, and/or seasonal clients' goals.
- Generated relevant impressions, clicks, engagement and followers.
- Assumed the responsibilities of the Team Lead position during the Manager's one-month absence.
Digital Marketing Specialist at I Chemy Sdn Bhd (2021-07 – 2021-11)
- Developed, monitored, wrote and update product content contained on eCommerce portals.
- Collaborated with sales, product, and creative teams to enhance online visibility and lead generation, increasing qualified leads by 12%.
- Built a comprehensive account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders.
- Examined the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
- Published content for social media and managed multiple social media accounts.
Digital Marketing Executive at Saito University College (2020-12 – 2021-06)
Sales Specialist at JCBespoke Teak Furniture Sdn Bhd (2019-12 – 2020-11)
Social Media Marketing Executive at PTT Outdoor (MY) Sdn Bhd (2017-09 – 2019-11)
