Nurul Izzatee

Strategic and growth-driven marketing leader with a strong background in digital marketing, sales operations, and business strategy. Experienced in building data-driven pipelines that align marketing and sales teams, enhance operational efficiency, and drive sustainable revenue growth. Recognized for developing scalable strategies that balance brand storytelling with measurable business outcomes.

Collaborative yet decisive, with a leadership style that blends structure, clarity, and innovation to move teams toward shared goals.

Snr. Digital Marketing Specialist at Biomed Global Services Sdn Bhd (2023-09 – Present)

• Planned, activated, and optimised paid social campaigns on Meta and LinkedIn, achieving a 12% improvement in ROAS over 3 months.
• Built and executed audience strategies including retargeting, lookalikes, and broad intent layers, increasing conversion rate by 8%.
• Collaborated with creative teams to develop static, video, and UGC assets; implemented structured creative testing frameworks, boosting engagement by 7% per campaign.
• Monitored campaign performance via GA4, pixels, and custom events; provided actionable insights that reduced CAC by 5%.
• Managed campaign budgets and pacing across multiple markets, ensuring all campaigns hit KPIs and revenue targets.
• Coordinated cross-channel campaigns with SEO, paid search, and content teams to deliver integrated marketing performance.
• Scaled a regional product launch campaign with a 15% increase in leads generated while reducing CAC.
• Improved click-through rates (CTR) on LinkedIn prospecting campaigns by 9% through audience optimisation.

Digital Marketing Specialist (Social Media) at Prominence Marketing Pty Ltd (2021-12 – 2023-08)

• Managed multiple client social media accounts across LinkedIn, Facebook, Instagram, and Twitter, driving 10–12% monthly follower growth.
• Published engaging, creative, innovative content for regularly scheduled posts to a broad variety of the clients' social media accounts, including LinkedIn, Facebook, Instagram, and Twitter.
• Coordinated social media messaging with advertising departments, brand managers, and/or seasonal clients' goals.
• Generated relevant impressions, clicks, engagement and followers.
• Assumed the responsibilities of the Team Lead position during the Manager's one-month absence.

Digital Marketing Specialist at I Chemy Sdn Bhd (2021-07 – 2021-11)

• Developed, monitored, wrote and update product content contained on eCommerce portals.
• Collaborated with sales, product, and creative teams to enhance online visibility and lead generation, increasing qualified leads by 12%.
• Built a comprehensive account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders.
• Examined the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
• Published content for social media and managed multiple social media accounts.

Digital Marketing Executive at Saito University College (2020-12 – 2021-06)

Sales Specialist at JCBespoke Teak Furniture Sdn Bhd (2019-12 – 2020-11)

Social Media Marketing Executive at PTT Outdoor (MY) Sdn Bhd (2017-09 – 2019-11)

Corporate Master in Business Administration in CMBA – UNIVERSITI MALAYSIA SARAWAK (UNIMAS)

Bachelor of Social Science with Honors – UNIVERSITI MALAYSIA SARAWAK (UNIMAS)