Cody Lim

Website and funnel specialist with 5+ years delivering conversion-focused landing pages, e-commerce stores, and automated funnels. Strong hands-on execution across Shopify, GoHighLevel, and ClickFunnels, from store setup and campaign launches to checkout optimization. Comfortable extending platforms with rapid front-end scripting (HTML/CSS/JS) and using Figma plus AI-assisted creative workflows to speed up design iteration and promo production.

Information Technology Solution Specialist | Joey Yap Research International

Jan 2024 - Present

• Revamped and designed high-fidelity joeyyap.com pages and wireframes for key journeys, improving clarity,

navigation flow, and visual consistency.

• Built and optimized sales funnels in GoHighLevel and ClickFunnels, improving lead capture and checkout experience.
• Managed Shopify operations for Joey Yap Products, including store build from zero to launch, product listings,

collections, and campaign offer configuration.

• Created custom solutions for GoHighLevel campaigns when native functions were limited, using HTML/CSS/JS scripts to support promo logic and checkout behavior.
• Managed course setup and updates on the Joey Yap LMS to support ongoing course launches and content accuracy.
• Generated design directions and enhanced product visuals using AI tools for promo assets and product presentation.
• Participated as an on-site book and product seller during the annual Feng Shui & Astrology flagship event, supporting merchandising and customer handling.Platform Developer | Green Packet Berhad (Green Packet Academy)

Mar 2021 - Sep 2023

• Launched a Green Packet Academy promotional website using WordPress within 1 month, attracting 1,000+ visitors in the first month.
• Launched the first version of Haipo (haipo.io) on Dec 1, 2022, reaching 400+ sign-ups.
• Worked across product and delivery teams to ship website updates, improve landing pages, and support platform rollout.

Backend Developer | HappyGD Technology

Jul 2020 - Aug 2020

• Supported backend development tasks for web projects, collaborating with the team to deliver features within tight timelines.

Bachelor of Computer Science / Information Technology