Aspiring Copy-based Creative Director
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Human lens, business wins
14 years of being in creative communications has led me to realise that I really love building people and businesses.
When building teams, I focus on nurturing individual strengths.
Because teams that are empowered by differences build stronger,
more diverse businesses.
When building businesses, I like to approach things human-first.
Because when people can relate with a business, it’s a long-term win.
Feb 2020 - Present
Creative Group Head (Copy) at Leo Burnett Kuala Lumpur The clients at Maxis have very high expectations; and after hearing that my predecessors didn't last very long on the job, I knew I was in for a real challenge— one that I'm really grateful for.
On a daily basis, I'm challenged to: be a strategic, creative, innovative unicorn; nurture young creatives and guide them to break out of their boxes; and create work that's insightful and meaningful.
Thanks to a very supportive and collaborative team of managers, teammates, and clients, I'm still here. :)
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Jul 2017 - Jan 2020 | Head of Copy at GrowthOps
Jun 2014 - Jul 2017 | Senior Copywriter at Dentsu One
Jun 2014 - Jul 2017 | Senior Copywriter at CreativeJuice\ KualaLumpur
Mar 2009 - Oct 2013 | Copywriter / Senior Copywriter at Mega Advertising
2008 - 2009 | 95% The Advertising Academy A one-year intensive course that made me realise my passion for advertising and copywriting.
2003 - 2006 | The One Academy
