
Faliq Lajim
A creative storyteller who transforms fresh ideas into captivating digital campaigns
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Tentang
Results-driven Social Media Editor specializing in multi-platform content strategy, creation, and optimization across Instagram, TikTok, Facebook, YouTube, WhatsApp, Telegram, Threads, and X. Proven track record in driving audience growth, increasing engagement, and delivering high-impact storytelling supported by data-driven insights. Skilled in fast-paced content production, trend analysis, and maintaining strong brand consistency across digital platforms.
Pengalaman
MULTIPLATFORM SOCIAL MEDIA EDITOR at ASTRO AWANI (2023-01 – Present)
Creative content editor managing social media content across multiple digital platforms.
- Lead content strategy and execution across multiple platforms to drive audience engagement and growth.
- Produced and published high-performing content across Instagram, TikTok, Facebook, YouTube, WhatsApp, Telegram, Threads and X.
- Developed engaging short-form video content (reels, clips, promos) aligned with current digital trends.
- Managed content calendars and scheduling to ensure timely delivery and brand consistency.
- Analyzed performance metrics and audience data to optimize content strategy and improve results.
- Collaborated with marketing and editorial teams to support campaigns and cross-platform initiatives.
CONTENT (QUALITY CONTROL) EDITOR at ASTRO AWANI (2020-01 – 2023-12)
Detail-oriented editor ensuring accuracy, quality, and broadcast standards for television news content.
- Ensured editorial accuracy, quality and compliance for broadcast and digital news content.
- Reviewed and verified news materials prior to publication, ensuring adherence to editorial standards.
- Conducted quality control on videos, graphics, subtitles and scripts.
- Coordinated with producers, journalists and editors to maintain smooth production workflows.
- Maintained high accuracy and efficiency in a fast-paced newsroom environment.
JOURNALIST at THE NEW STRAITS TIMES PRESS (2017-01 – 2020-12)
Dedicated journalist skilled in researching, writing and delivering accurate and engaging news stories for broadcast and digital platforms.
- Researched, reported and produced news stories for print and digital platforms.
- Covered current affairs and breaking news under tight deadlines.
- Conducted interviews with key stakeholders, officials and public sources.
- Ensured journalistic integrity through fact-checking and adherence to ethical standards
Pendidikan
Bachelor's Hons. in Communication and Media Studies (Journalism) – Universiti Teknologi MARA (UiTM) Shah Alam


