Fareesya Minhad

First-Class Honours graduate in English and Linguistics with a specialized background in Growth Marketing, Brand Storytelling, and Strategic Operations. Proven track record in executing multi-channel marketing campaigns, managing high-stakes B2B relationships, and translating complex data into compelling consumer narratives. Expert in driving brand loyalty through sustainability-focused messaging (ESG) and strategic community engagement.

Co-Founder & Operations Manager at Ladang Pokok Cahaya (2024-01 – Present)

Co-founder and operations manager responsible for marketing, brand engagement, B2B sales strategy, sustainability branding, and financial oversight.

• Orchestrated high-impact direct marketing campaigns, utilizing strategic storytelling to build brand loyalty and increase market share within competitive local sectors
• Drove revenue growth by negotiating contracts with retail partners and building long-term professional relationships to secure consistent distribution channels
• Pioneered regenerative practices and aligned commercial operations with environmental goals, positioning the brand as a leader in modern Corporate Social Responsibility (CSR)
• Managed all fiscal operations, including budgeting and cash flow forecasting, to ensure marketing and operational sustainability

English Communication Specialist - Internship & Freelance at SustNET (ThinkPlus Consulting Sdn. Bhd.) (2021-01 – 2023-12)

End-to-end campaign management, project leadership for large-scale promotional projects, high-level stakeholder engagement, and content strategy development.

• Produced and managed the full lifecycle of multi-channel marketing campaigns, including strategic copywriting, content creation, email distribution, and performance analytics
• Directed large-scale promotional projects for the Green Project Management (GPM) Awards (2021 & 2022), coordinating over 180+ assessments and high-profile award ceremonies
• Acted as a consultant for 200+ diverse participants, including entrepreneurs and institutional leaders, on project presentation and strategic communication
• Developed and refined a portfolio of 500+ digital assets and formal corporate documents, ensuring 100% brand consistency and high engagement across all digital platforms

Vice President at College Student Council - K14, UPM (2020-01 – 2021-12)

Event marketing and logistics management for university programs, and talent management for student competitions.

• Managed university orientation programs for over 600+ students, overseeing all logistics, safety protocols, and internal communications
• Coached a cohort of 50+ students for national-level competitions, securing multiple awards through strategic project oversight

Bachelor of Arts in English & Linguistics – Universiti Putra Malaysia (2018-01 – 2022-12) First Class Honours