Liung Chek Chen

Integrated marketing and communications professional with experience across corporate branding, digital marketing, creative design, partnerships and large-scale event activation. Combines strategic planning with hands-on execution to strengthen brand visibility, improve campaign delivery and support commercial objectives. Experienced in leading cross-functional marketing initiatives, coordinating internal stakeholders and external partners, and delivering quality work within demanding timelines and controlled budgets.

Career progression spans graphic design, digital marketing strategy and management, providing a strong balance of creative judgement, operational discipline and business-focused communication. Selected event exposure includes Bursa Karnival at MITI and the NHCC Conference at MITEC, alongside ongoing corporate exhibitions, seminars and marketing activations.

Corporate Marketing and Communication - Everlife Chemopharm Sdn Bhd

(2026-01)

Lead the planning, execution and management of corporate marketing and communication initiatives, maintaining a consistent corporate brand while supporting business objectives through coordinated campaigns, communications and events. Work closely with internal stakeholders, business teams and external agencies to align messaging, branding and deliverables with strategic priorities, approved budgets and timelines.

• Branding & Corporate Identity: Protect brand consistency across corporate, digital, print and event touchpoints; maintain visual standards and ensure communication materials reflect the organisation's positioning.
• Creative & Design Management: Translate business briefs into clear creative direction, manage design development and review artwork to ensure quality, relevance and brand alignment.
• Marketing Strategy & Campaign Execution: Plan and coordinate integrated marketing activities, digital campaigns, content initiatives and lead-generation support based on business priorities.
• Event Management: Manage exhibitions, seminars, sponsorships and corporate events from planning through execution, including concepts, timelines, logistics, stakeholder coordination and post-event follow-up.
• Vendor & Agency Management: Source, brief and evaluate agencies, contractors and suppliers; negotiate commercial terms and manage delivery against quality, cost and schedule expectations.
• Team Leadership & Development: Provide clear direction, task coordination and constructive feedback to supporting team members and project collaborators to strengthen execution quality.
• Reporting & Performance Tracking: Maintain marketing planners, status reports, budgets and campaign/event tracking to support management visibility, decision-making and continuous improvement.

Digital Marketer, Manager - CGS International Securities Malaysia

(2020-10 - 2025-12)

• Affiliate & Partnership Development: Identified prospective affiliates, initiated outreach and negotiated commercial terms to support acquisition and brand reach.
• Social Media Growth: Developed content strategies, managed paid campaigns and collaborated with influencers to grow engagement and strengthen online visibility.
• Customer Enquiry Coordination: Managed incoming customer enquiries and routed cases efficiently to relevant departments for timely follow-up.
• Website Management: Maintained website content, product information and campaign updates to keep digital touchpoints accurate and current.
• Marketing Strategy: Planned annual social media campaigns, offline events and brand collaborations in line with business objectives.
• Brand Awareness: Monitored brand presence, supported customer engagement activities and represented the brand at external events.
• Strategic Partnerships: Explored collaborative opportunities with educational institutions, influencers and commercial brands.
• CSR & ESG: Planned and executed CSR initiatives and sponsorship activities aligned with organisational values and brand priorities.
• People Development: Guided interns through task planning, execution and day-to-day marketing support.
• Vendor Management: Sourced suppliers, negotiated pricing and maintained productive vendor relationships to support cost-effective delivery.
• Offline Marketing: Planned event participation, developed activation strategies and coordinated sourcing for exhibitions and physical marketing activities.

Digital Marketing Strategist - ForLife Research Sdn Bhd

(2019-07 - 2020-07)

• Strategy Optimisation: Monitored market trends and campaign metrics, using performance insights to refine digital strategies.
• Digital Marketing Leadership: Led digital marketing initiatives across social channels and online engagement activities.
• Community & Follower Growth: Strengthened organic reach and engagement through relevant content and platform management.
• Brand Storytelling: Developed brand narratives and communication approaches that supported a more distinctive and engaging market presence.
• Partnership Development: Cultivated partnerships and identified communication channels that enhanced customer experience and brand exposure.
• Stakeholder Communication: Presented social media and digital strategy recommendations to management and marketing teams.
• Professional Development: Participated in relevant training and industry events to strengthen marketing capability and market awareness.

Creative Designer - Rakuten Trade

(2018-03 - 2019-06)

• Creative Collateral: Designed print and digital marketing materials to support brand and campaign requirements.
• Production Coordination: Managed print production and worked with suppliers to ensure quality and timely delivery.
• Event & Project Support: Developed and evaluated creative materials for events and marketing projects.
• Digital Creative: Produced website graphics, social media assets and other online design elements.
• Multimedia Production: Applied photography, CAD and video-editing skills, including rapid-turnaround creative video production.
• Digital Channel Support: Maintained visual content across social media and website platforms.

Graphic Designer (Contract) - Malaysian Chinese Association (MCA)

(2017-06 - 2018-03)

• App & Web Design: Designed interface elements for MCA and Starphone applications, together with website banners and digital assets.
• Photography & Videography: Covered major organisational events including AGM, Blossom Art Festival, Wanita MCA and education-series activities.
• Creative Development: Produced badges, posters, brochures, annual reports and other corporate collateral from concept through artwork preparation.
• Recognition: A badge design was featured in national newspapers and presented by MCA leaders.
• Media Exposure: Featured on RTM Chinese News within three months of joining the organisation.

Graphic Designer cum Marketing - Mayflower Holidays Sdn Bhd

(2012-09 - 2017-06)

• Creative Concept Development: Provided design concepts and creative support across Mayflower and Tan Chong Group brands.
• Digital Channel Strategy: Planned, designed and managed social media content across multiple platforms.
• Vendor Sourcing & Negotiation: Sourced suppliers, assessed quotations and negotiated for marketing materials and campaign requirements.
• Market & Competitor Analysis: Reviewed competitor activity and market trends, applying insights to strengthen the company's digital presence.
• Website Management: Maintained and updated company websites using Joomla, HTML and Wikipage platforms.
• Offline Marketing: Represented the company at major consumer fairs and roadshows, including MATTA Fair.

Graphic Designer - MPI Multi-Pure International Sdn Bhd

(2011-01 - 2012-08)

• Marketing Collateral: Designed brochures, catalogues, buntings, flyers and exhibition materials.
• Retail & Exhibition Display: Created window displays, booth presentation concepts, mannequin decoration and product display setups.
• Supplier Coordination: Liaised with suppliers and publishers for exhibition production and printing requirements.
• Trend Research: Monitored market and visual-merchandising trends to improve design and display concepts.

Graphic Designer - Arch Heritage Gift and Collectibles

(2008-11 - 2011-05)

• Product & Custom Design: Developed new products and collaborated with clients on customised design projects.
• Visual Merchandising: Created seasonal sales displays and mini exhibition setups for overseas showcases.
• Social Media Content: Managed Facebook page content to promote product launches and engage consumers online.
• Design Tools: Worked extensively with Adobe Illustrator, Photoshop, Microsoft Office and Macromedia design tools.

Bachelor's Degree of Art - Mass Communication - Liverpool John Moores University (2008)

Advanced Diploma in Mass Communication - Graphic Design - Tunku Abdul Rahman University College (2006-01 - 2008-12)

Diploma in Mass Communication - Graphic Design - Tunku Abdul Rahman University College (2005-01 - 2006-12)