Ganaesh Devaraj

I'm a versatile content writer with over ten years of experience in B2B writing, copywriting, long-form writing, journalism, scriptwriting, and storytelling. I can streamline a large amount of information from various sources to develop compelling content for readers. I'm adept in every aspect of the content creation workflow, from ideation and strategy to project management, peer reviews, publicity, and promotion.

Renoir Consulting

Content Writer (March 2021 – June 2023) | Remote | Full-time

• Worked with the team lead to realise Renoir's overall content strategy, ensuring it aligned with the company's global business and marketing goals.
• Developed a white paper on finance transformation within eight weeks. Assisted in the production of two additional white papers.
• Part of a six-month project to entirely revamp the company website. Together with the team lead, we significantly expanded content, improved SEO in line with industry best practices, and implemented full lead generation functionality.

Content Writer (April 2016 – March 2021) | On-site, Hybrid | Full-time

• Developed SEO-compliant B2B content to bolster Dassault Systèmes' global marketing in diverse sectors, including manufacturing, healthcare, logistics, oil & gas, and aviation.
• Created long-form content in various formats and mediums — industry briefs, brochures, case studies, e-books, explainer videos, thought leadership articles, blog posts, and whitepapers — as well as ad-hoc copywriting, organic and paid social media content, e-mail copy, press releases, and video scripts.
• Worked with designers, video editors, and performance marketing specialists to develop and execute end-to-end B2B marketing campaigns.

Lifestyle Writer, Malaysia SME (September 2013 – December 2015) | Remote | Freelance

• Bylines on 25 interview pieces with prominent SME personalities across three separate columns:
  • Sme @ SME (covering executives working in an organisation for two or more years)
  • Next-Gen (covering founders or business owners below the age of 40) 
  • Cover Story (reserved for experienced founders or business owners who received at least one industry award)

Translator (March 2013 – August 2013) | Remote | Freelance

• Translated scripts of television shows to be dubbed into Malay. Shows included episodes of productions from Discovery Networks International, such as The Green Squad, Endurance, One Minute Wonders, Deadly Art, and Steve Irwin's Wildlife Warriors.

Intern (March 2011 – July 2013) | Remote | Freelance

• Assisted in researching and developing executive summaries for television documentaries for pitching to television networks.
• Researched and developed an executive summary for a documentary series to be pitched to A+E Networks Asia.

Copywriter, Comic Fiesta (January 2010 – March 2012) | Remote | Freelance

• Developed press releases, announcements, and other written content for the official event website of Comic Fiesta, Malaysia's longest-running non-profit and volunteer-run animation, comics and games (ACG) convention.
• Responsible for maintaining and expanding the online identity of Comic Fiesta through social media and other avenues.
• Tasked with monitoring and updating the social media properties of Comic Fiesta.

BSc. (Hons) in Media Informatics (dual-degree course with Staffordshire University) | 2013 – 2016 Asia Pacific University of Technology and Innovation