Hock Seng Yip

Strategic operations and business development leader with 34 years of experience driving global expansion, optimizing supply chains, leading interior construction, and manufacturing operations. Proven in leading cross-functional teams, international trade divisions, negotiating complex deals, and delivering sustainable growth with P&L accountability.

Business Development Manager at Bellux Trading Co Ltd (2025-10 – Present)

Contract 6 months (renewable)

• Led the business development in Philippines and Bangkok across multiple industries, strategic partnerships, and driving market growth.

General Manager (Corporate & Operations) at GDT Sdn Bhd (2024-02 – 2025-07)

• Led corporate strategy and global expansion, including establishing a Thailand BOI company entity to support Malaysia & China operations and long-term growth.
• Oversaw end-to-end CNC manufacturing operations across functions, ensuring ISO compliance, operational excellence, and cost-efficient performance.
• Directed sales, marketing, service, and support teams to optimize resources, meet targets, drive revenue growth and market penetration.
• Implemented restructuring initiatives, centralized processes, and strategic supplier chain planning to enhance competitiveness and mitigate risks.
• Provided strategic and financial leadership, fostering cross-functional collaboration, governance, and continuous process improvement while exploring IPO readiness.

Strategic Development Manager (Business Development) at Royalgres Limited (2023-03 – 2023-12)

• Led corporate direction and regional sales & marketing strategy across the Philippines and ASEAN, driving interior finishes market growth through tenders, showrooms, and distributorship/OEM partnerships.
• Strengthened supplier and vendor relationships, optimizing sourcing, operational efficiency, and cost performance to support strategic business objectives.
• Directed cross-functional teams and mentored department heads to ensure timely project execution, financial alignment, and high-performance delivery.
• Executed business development initiatives, market expansion, brand positioning strategies informed by market research and competitor analysis.
• Fostered a culture of innovation, agility, continuous improvement to maintain competitive advantage and drive sustainable growth.

General Manager (Industrial/Property Development & Trading Interior Projects) at China Nenking Group - Yicui Hongjing Development Co. Ltd (2018-01 – 2022-12)

• Led regional operations and industrial development investments across residential, hospitality, and commercial sectors, expanding distributorship and OEM divisions across the Philippines.
• Provided board-level strategic input as a Joint Venture Board Member, delivering market intelligence and recommendations to support corporate expansion and long-term growth.
• Built and led high-performing sales and specification teams supporting architects and consultants through design development, procurement, and on-time supply and installation execution.
• Drove business development, trading, and market expansion strategies covering sales, marketing, supply chain, product promotion, and sustainable product introductions.
• Strengthened corporate governance, supplier strategy, and contract negotiations, achieving cost optimization, improved supplier performance, and reliable project delivery.

General Manager (Waterproofing Solutions) at Scirocco Engineering Sdn Bhd (2015-03 – 2017-11)

• Directed operational strategy across sales, marketing, project execution, and procurement, optimizing revenue, market segmentation, and project delivery.
• Led on-site operations and project teams, ensuring timely, safe, and high-quality completion of multiple projects while enforcing safety and environmental compliance.
• Built and managed strategic supplier, subcontractor, and manufacturer partnerships, improving cost efficiency, financial performance, and introducing new branded product lines.
• Oversaw budgeting, contract management, and logistics, ensuring projects were delivered on time, within financial targets, and aligned with commercial objectives.
• Developed and executed marketing strategies, customer engagement initiatives, cross-functional collaboration to enhance brand visibility, client satisfaction, and operational excellence.

Business Facilities Manager (Property & Retail Projects) at Tongs Communications Co Ltd (2013-04 – 2014-12)

• Proposed and led strategic facility upgrades and new development initiatives across multiple projects in China to strengthen corporate branding and drive revenue growth.
• Recommended full-scale redesign and rebranding of a 55,000 sqm shopping mall in Hefei, engaging an experienced management team to oversee operations, marketing, leasing, and promotions under a new lifestyle concept.
• Designed a 30,000 sqm modern bridal fair complex with integrated facilities to enhance customer experience and event efficiency.
• Introduced a multicultural, mixed-use mega-mall development concept in Haikou, incorporating global design and international retail brands to elevate market positioning.
• Launched a lifestyle-focused franchise coffee chain across major cities including Guangzhou, Xiamen, Haikou, and Beijing, targeting emerging urban and youth consumer segments.

General Manager (International Interior Building Materials) at China Nenking Group - Guangdong Nenking Import Export Co Ltd (2010-12 – 2013-01)

• Established and led the company's import-export division, building international trade and supply chain capabilities for a major construction conglomerate.
• Directed trading and procurement of interior finishes, furniture, household goods, and OEM products, serving both B2B and consumer markets with end-to-end solutions.
• Initiated and managed joint ventures across Oman, Maldives, and Malaysia, including retail showrooms for interior materials, with full P&L accountability.
• Managed day-to-day operations encompassing sales, marketing, business development, procurement, logistics, and financial planning to drive operational efficiency and growth.
• Oversaw high-value projects, including a MYR 105 million luxury condominium in Malaysia, ensuring timely delivery, quality compliance, and stakeholder satisfaction.

Regional General Manager at Ara Global Network Sdn Bhd (2006 – 2010)

General Manager at Era M&G Network Sdn Bhd (2000 – 2006)

Export Manager at Stone Link Sdn Bhd (1999 – 2000)

Sales & Marketing Manager at Chin Mee Marble Sdn Bhd (1996 – 1999)

Sales Executive at Satujaya Trading Sdn Bhd (1992 – 1996)

Management trainee / Sales Executive at Steelform Industries Sdn Bhd (Sime Darby Group) (1991 – 1992)

Doctor of Business Administration in DBA – Universiti Utara Malaysia (2015 – 2019)

Master of Business Administration in MBA – Universiti Utara Malaysia (2014 – 2015)

CIM in Marketing – Chartered Institute of Marketing (1990 – 1995)