Business Development Manager at Bellux Trading Co Ltd (2025-10 – Present)
Contract 6 months (renewable)
- Led the business development in Philippines and Bangkok across multiple industries, strategic partnerships, and driving market growth.
General Manager (Corporate & Operations) at GDT Sdn Bhd (2024-02 – 2025-07)
- Led corporate strategy and global expansion, including establishing a Thailand BOI company entity to support Malaysia & China operations and long-term growth.
- Oversaw end-to-end CNC manufacturing operations across functions, ensuring ISO compliance, operational excellence, and cost-efficient performance.
- Directed sales, marketing, service, and support teams to optimize resources, meet targets, drive revenue growth and market penetration.
- Implemented restructuring initiatives, centralized processes, and strategic supplier chain planning to enhance competitiveness and mitigate risks.
- Provided strategic and financial leadership, fostering cross-functional collaboration, governance, and continuous process improvement while exploring IPO readiness.
Strategic Development Manager (Business Development) at Royalgres Limited (2023-03 – 2023-12)
- Led corporate direction and regional sales & marketing strategy across the Philippines and ASEAN, driving interior finishes market growth through tenders, showrooms, and distributorship/OEM partnerships.
- Strengthened supplier and vendor relationships, optimizing sourcing, operational efficiency, and cost performance to support strategic business objectives.
- Directed cross-functional teams and mentored department heads to ensure timely project execution, financial alignment, and high-performance delivery.
- Executed business development initiatives, market expansion, brand positioning strategies informed by market research and competitor analysis.
- Fostered a culture of innovation, agility, continuous improvement to maintain competitive advantage and drive sustainable growth.
General Manager (Industrial/Property Development & Trading Interior Projects) at China Nenking Group - Yicui Hongjing Development Co. Ltd (2018-01 – 2022-12)
- Led regional operations and industrial development investments across residential, hospitality, and commercial sectors, expanding distributorship and OEM divisions across the Philippines.
- Provided board-level strategic input as a Joint Venture Board Member, delivering market intelligence and recommendations to support corporate expansion and long-term growth.
- Built and led high-performing sales and specification teams supporting architects and consultants through design development, procurement, and on-time supply and installation execution.
- Drove business development, trading, and market expansion strategies covering sales, marketing, supply chain, product promotion, and sustainable product introductions.
- Strengthened corporate governance, supplier strategy, and contract negotiations, achieving cost optimization, improved supplier performance, and reliable project delivery.
General Manager (Waterproofing Solutions) at Scirocco Engineering Sdn Bhd (2015-03 – 2017-11)
- Directed operational strategy across sales, marketing, project execution, and procurement, optimizing revenue, market segmentation, and project delivery.
- Led on-site operations and project teams, ensuring timely, safe, and high-quality completion of multiple projects while enforcing safety and environmental compliance.
- Built and managed strategic supplier, subcontractor, and manufacturer partnerships, improving cost efficiency, financial performance, and introducing new branded product lines.
- Oversaw budgeting, contract management, and logistics, ensuring projects were delivered on time, within financial targets, and aligned with commercial objectives.
- Developed and executed marketing strategies, customer engagement initiatives, cross-functional collaboration to enhance brand visibility, client satisfaction, and operational excellence.
Business Facilities Manager (Property & Retail Projects) at Tongs Communications Co Ltd (2013-04 – 2014-12)
- Proposed and led strategic facility upgrades and new development initiatives across multiple projects in China to strengthen corporate branding and drive revenue growth.
- Recommended full-scale redesign and rebranding of a 55,000 sqm shopping mall in Hefei, engaging an experienced management team to oversee operations, marketing, leasing, and promotions under a new lifestyle concept.
- Designed a 30,000 sqm modern bridal fair complex with integrated facilities to enhance customer experience and event efficiency.
- Introduced a multicultural, mixed-use mega-mall development concept in Haikou, incorporating global design and international retail brands to elevate market positioning.
- Launched a lifestyle-focused franchise coffee chain across major cities including Guangzhou, Xiamen, Haikou, and Beijing, targeting emerging urban and youth consumer segments.
General Manager (International Interior Building Materials) at China Nenking Group - Guangdong Nenking Import Export Co Ltd (2010-12 – 2013-01)
- Established and led the company's import-export division, building international trade and supply chain capabilities for a major construction conglomerate.
- Directed trading and procurement of interior finishes, furniture, household goods, and OEM products, serving both B2B and consumer markets with end-to-end solutions.
- Initiated and managed joint ventures across Oman, Maldives, and Malaysia, including retail showrooms for interior materials, with full P&L accountability.
- Managed day-to-day operations encompassing sales, marketing, business development, procurement, logistics, and financial planning to drive operational efficiency and growth.
- Oversaw high-value projects, including a MYR 105 million luxury condominium in Malaysia, ensuring timely delivery, quality compliance, and stakeholder satisfaction.
Regional General Manager at Ara Global Network Sdn Bhd (2006 – 2010)
General Manager at Era M&G Network Sdn Bhd (2000 – 2006)
Export Manager at Stone Link Sdn Bhd (1999 – 2000)
Sales & Marketing Manager at Chin Mee Marble Sdn Bhd (1996 – 1999)
Sales Executive at Satujaya Trading Sdn Bhd (1992 – 1996)
Management trainee / Sales Executive at Steelform Industries Sdn Bhd (Sime Darby Group) (1991 – 1992)
