Idris Affrin

Hello Hello 👋!! I’m Idris.

Few things about me

🚀 - Most recently led a team of 4 in Supply Operations at Passionfruit, reporting to the Co-Founder.

✈️ - Travelling rejuvenates my soul and I’m planning 2 solo trips in 2026!

Countries visited: 23.

🥊 - I box 4x a week and I've been told I got a mean left hook.

🎹 - Classically trained pianist and a music producer on the side, into all music genres.

🎙️ - I speak to people who balance a 9-5 with a creative side hustle.

🍛 - Asian food is the best. Try convincing me otherwise?

A lot of my operations experience has directly contributed to commercial growth, while working cross-functionally across C-suite, Product and Tech, Sales, Customer Success, Marketing, and HR. From diagnosing and fixing product bottlenecks to helping commercial teams move faster with clearer, data-informed decisions, I enjoy owning work that unblocks progress.

I do my best work in fast-growing, high-agency environments. In those settings, I love being close to founders and senior leadership, switching between thinking and doing, and helping teams operate with more clarity.

Looking for Founder's Associate roles, Commercial roles, and Operations and Strategy roles within startups and scaleups.

I joined as an intern at Passionfruit (B2B SaaS Marketplace, London based) and spent 3 years helping them scale from Seed to Series A. Over time I grew in responsibilities, where most recently I was the Operations Lead, reporting to the Co-Founder and was the team lead of 4.

Some Key achievements included

Expansion Intelligence: Built a custom GPT workflow that converted qualitative call transcripts into structured renewal and upsell insights, improving expansion signal detection across enterprise accounts.

Deal Acceleration: Accelerated enterprise deal cycles by 40% through cross-functional redesign of marketplace matching workflows, increasing responsiveness and utilisation during rapid growth.

Early-Stage Retention: Reduced Month 1 churn risk across new enterprise engagements by identifying recurring disengagement patterns in qualitative check-ins and implementing a structured Week 1–4 adoption framework that surfaced signals earlier.

Completed my Bachelors in Psychology (2018 - 2021) and Masters in Organisational Psychology (2021 - 2022) at the University of Exeter.